Integrate Google Analytics 4 with Stripe to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with Stripe - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Analytics 4

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Analytics 4, a trigger could be "New Conversion Event."
A trigger is the event that kicks off your automated workflow.

Setup an action from Stripe

An action is what takes place after the automation is triggered. For example, with Stripe, the action could be "Cancel Subscription."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Analytics 4 to Stripe

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Google Analytics 4 to Stripe integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Analytics 4 + Stripe integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Stripe

How do I connect Google Analytics 4 with Stripe using our platform?

To connect Google Analytics 4 with Stripe, first, create a new Zap and choose Stripe as the trigger app. Select the appropriate trigger event, such as 'New Payment.' Then, connect your Stripe account. Next, set up the action by selecting Google Analytics 4 as the action app and configuring your desired event tracking with parameters like 'Event Name' and 'Client ID.'

What triggers can I use from Stripe to send data to Google Analytics 4?

We support multiple triggers from Stripe, including 'New Payment,' 'New Subscription,' and 'Updated Customer.' These events allow you to automate data transfer from Stripe to Google Analytics 4 seamlessly.

Can I customize which events are tracked in Google Analytics 4 from Stripe?

Yes, you can customize the events that are tracked in Google Analytics 4. When setting up your Zap, you define specific actions based on events like payments or subscriptions in Stripe and map them to corresponding Google Analytics 4 events.

Do I need any coding skills to integrate GA4 with Stripe through your platform?

No coding skills are required. Our platform provides an intuitive interface where you can set up connections between GA4 and Stripe using pre-defined triggers and actions without writing any code.

What kind of data can be transferred from Stripe to GA4?

You can transfer various types of data from Stripe to GA4, including transaction details, customer information, subscription status changes, and more via specific trigger events that you configure.

Is it possible to track refunds processed in Stripe within Google Analytics 4?

Yes, it's possible to track refunds. You need to set up a Zap with 'Refunded Charge' as the trigger event in Stripe which then sends this information as a custom event in GA4.

How often does data sync between Google Analytics 4 and Stripe once integrated?

Data syncing typically occurs in real time once triggers such as new charges or refunds occur in your connected apps.

Connect Google Analytics 4 and Stripe to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Analytics 4 and Stripe to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Stripe on the Zapier blog

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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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About Stripe
Stripe is a developer-friendly way to accept payments online and in mobile apps. Stripe's suite of APIs powers commerce for thousands of companies of all sizes, processing billions of dollars for businesses each year.
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