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Connect Google Business Profile and Instagram for Business to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Google Business Profile with Instagram for Business - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Business Profile

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Business Profile, a trigger could be "New Review."
A trigger is the event that kicks off your automated workflow.

Setup an action from Instagram for Business

An action is what takes place after the automation is triggered. For example, with Instagram for Business, the action could be "Publish Photo."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Business Profile to Instagram for Business

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Business Profile to Instagram for Business integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Business Profile + Instagram for Business integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Instagram for Business

Can I create an Instagram post automatically when I update my Google Business Profile?

Yes, you can set up a trigger so that whenever you update your Google Business Profile, it prompts an automated action to create a new post on Instagram for Business.

How do I connect my Google Business Profile to Instagram for posting photos?

To connect, you'll need to set up triggers in our system that listen for events like photo updates on your Google Business Profile. These triggers can then prompt actions such as posting the photos directly on Instagram for Business.

What kind of updates from my Google Business Profile can trigger actions on Instagram?

Updates such as new posts, changes in business hours, or photo uploads on your Google Business Profile can be configured as triggers to execute corresponding actions like updates or new posts on Instagram.

Do I need technical knowledge to set up integrations between Google Business and Instagram?

Not at all. We provide a user-friendly interface where you can set up triggers and actions without needing any technical expertise.

Is it possible to schedule Instagram posts based on changes to my business profile?

Yes, you can configure the system to schedule Instagram posts automatically whenever there are specific changes in your Google Business Profile. The scheduling can be customized based on your requirements.

Can I customize what information gets posted from Google Business to Instagram?

Certainly! You have control over which details trigger actions and what content gets posted or shared between your profiles. Our setup allows flexible customization of these aspects.

Is there a limit on how many triggers I can set between my profiles?

There's no strict limit imposed by us. However, keep track of applicable platform restrictions regarding frequency and volume of automated postings or updates when setting multiple triggers.

Connect Google Business Profile and Instagram for Business to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Location
      Required
    • Summary
      Required
    • Topic Type
      Required
    Action
    Write
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write
  • Instagram for Business triggers, actions, and search
    New Tagged Media

    Triggers when your selected account is tagged in a photo or video.

    Trigger
    Scheduled
    Try It
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write

Learn how to automate Google Business Profile on the Zapier blog

Learn how to automate Instagram for Business on the Zapier blog

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google-business-profile logo
About Google Business Profile
Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.
Learn more
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  • Website Builders
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    instagram-for-business logo
    instagram-for-business logo
    About Instagram for Business
    Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.
    Help
    Related categories
    • Facebook
    • Social Media Accounts

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