Integrate Google Business Profile with Salesforce to automate your work
How Zapier works
Zapier makes it easy to integrate Google Business Profile with Salesforce - no code necessary. See how you can get setup in minutes.
Select a trigger from Google Business Profile
Setup an action from Salesforce
That’s it! You just connected Google Business Profile to Salesforce
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Frequently Asked Questions about Google Business Profile + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Salesforce
How do I set up integration between Google Business Profile and Salesforce?
To set up the integration, you'll need access to both your Google Business Profile and Salesforce accounts. Start by creating a Zap that triggers when there is an update in your Google Business Profile, such as a new review or a change in business information. Connect this trigger to an action in Salesforce, like updating a contact or creating a lead, depending on your needs.
What are some common triggers available for Google Business Profile?
Common triggers for Google Business Profile include receiving new reviews, changes in business hours, updates to business information, and receiving new customer messages. These triggers can be used to automate actions in Salesforce.
Can I create Salesforce records from Google Business Profile interactions?
Yes, you can create records in Salesforce based on interactions from Google Business Profile. For example, when you receive a new customer message or review via your Google Business Profile, you can set up an action to create a contact or lead record in Salesforce.
What actions can be performed in Salesforce using this integration?
With the integration, you can perform several actions in Salesforce such as creating or updating contacts and leads, posting on Chatter about new reviews received on your Google Business Profile, and logging activities based on specific conditions triggered from customer interactions.
Is it possible to update business hours automatically in both systems?
While direct two-way synchronization of business hours isn't supported automatically, you can establish an automated process where updates made to business hours in your Google Business Profile trigger notifications or reminders within Salesforce for manual updating.
How do I manage negative reviews through the integration?
By setting up a Zap that triggers upon receiving a negative review on your Google Business Profile (e.g., based on star rating), you can automate tasks such as alerting team members within Salesforce via Chatter or creating follow-up tasks to address the feedback efficiently.
Can incoming customer messages be tracked and responded to via Salesforce?
Yes, incoming customer messages from your Google Business Profile can be captured into Salesforce. You might trigger the creation of tasks or cases for each message received so that they are systematically tracked and employees are prompted for timely responses through their usual workflows.
Connect Google Business Profile and Salesforce to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
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Connect Google Business Profile and Salesforce to unlock the power of automation
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Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
