Connect Google Business Profile and Slack to unlock the power of automation

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Quickly connect Google Business Profile to Slack with a Zapier template.

Our most popular template

Send Slack notifications for new Google My Business reviews
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Google Business Profile + Slack
Post new messages to a Slack channel with reviews in Google My Business
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Google Business Profile + Slack
Send new direct messages in Slack when reviews are submitted to Google My Business
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Google Business Profile + Slack
Send channel messages in Slack with OpenAI responses to new reviews in Google My Business
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Google Business Profile + OpenAI (GPT-4, DALL-E, Whisper) + Slack
Create Google Business Profile replies for new Slack reactions
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Slack + Google Business Profile
Create Google Business Profile posts from new Slack messages
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Slack + Google Business Profile

Send Slack notifications for new Google My Business reviews

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Google Business Profile + Slack

Post new messages to a Slack channel with reviews in Google My Business

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Google Business Profile + Slack

Send new direct messages in Slack when reviews are submitted to Google My Business

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Google Business Profile + Slack

Send channel messages in Slack with OpenAI responses to new reviews in Google My Business

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Google Business Profile + OpenAI (GPT-4, DALL-E, Whisper) + Slack

Create Google Business Profile replies for new Slack reactions

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Slack + Google Business Profile

Create Google Business Profile posts from new Slack messages

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Slack + Google Business Profile

Create posts in Google Business Profile from new pushed messages in Slack
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Slack + Google Business Profile
Create Google Business Profile replies from new Slack pushed messages
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Slack + Google Business Profile

How Zapier works

Zapier makes it easy to integrate Google Business Profile with Slack - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Business Profile

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Business Profile, a trigger could be "New Review."

A trigger is the event that kicks off your automated workflow.

Setup an action from Slack

An action is what takes place after the automation is triggered. For example, with Slack, the action could be "Add Reminder."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Business Profile to Slack

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Business Profile to Slack integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Business Profile + Slack integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Slack

How can I connect my Google Business Profile to Slack using Zapier?

To connect Google Business Profile to Slack, you can use Zapier to set up a 'zap'. Start by selecting Google Business Profile as your trigger app and choosing a trigger event such as 'New Review'. Then, select Slack as your action app and choose an action such as 'Send Channel Message'. Authenticate both apps on Zapier, specify the data flow, and your integration will be ready.

What triggers are available for Google Business Profile in Zapier?

For Google Business Profile, you can use triggers like 'New Review', which activates whenever you receive a new customer review on your profile. At this point, the zap will perform the connected action in Slack or another linked application.

Can I customize messages sent to Slack from my Google Business Profile alerts?

Yes, when setting up the integration on Zapier between Google Business Profile and Slack, you can customize the message format sent to Slack. You can include details such as reviewer's name, rating, and comments by mapping them in the zap configuration process.

Is it possible to send notifications to multiple Slack channels from one Google Business Profile trigger?

Yes, with Zapier's multi-step zaps feature, you can configure additional actions that allow notifications from a single Google Business Profile trigger to be sent to multiple Slack channels simultaneously.

How often does Zapier check for new data between Google Business Profile and Slack?

Zapier checks for new data based on your plan. On a free plan, Zaps check every 15 minutes. On paid plans, they may check at intervals as frequent as every 5 minutes. Therefore, any updates in your Google Business Profile are reflected promptly in Slack according to these intervals.

What should I do if I encounter issues with my Google Business Profile integration with Slack on Zapier?

If you experience any issues with the integration between your Google Business Profile and Slack on our platform, consider checking connection credentials first. Ensure both applications are authenticated properly. Next, review each step of your zap for any misconfigurations of triggers or actions. If problems persist, our support team is available to assist further.

Are there any limits on how many times a day the integration syncs between Google Business Profile and Slack?

Zapier doesn't inherently limit the number of times an integration sync occurs within a day; however, syncing frequency is determined by trigger events set up within your zap configuration – e.g., each time a review is added or changed.

Connect Google Business Profile and Slack to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Account
- Location
  Required
Trigger
Instant
Try It
- Review_name
  Required
- Your Reply
  Required
Action
Write
- Trigger for Bot Messages?
- Optimized data
Trigger
Instant
Try It
- Channel
  Required
- Trigger for Bot Messages?
- Optimized data
Trigger
Instant
Try It
- Channel
  Required
- User Name
- Shared
Trigger
Instant
Try It

- Search Query
  Required
- Optimized data
Trigger
Scheduled
Try It
- Channel
  Required
- Reaction
- User
Trigger
Instant
Try It

New User
Triggers when a new Slack user is created / first joins your org.
Trigger
Instant
Try It
- Channel
  Required
- Users
  Required
Action
Write
- Send Multi Message
- Text
  Required
- Send as a bot?
- Bot Name
- Bot Icon
- Include a link to this Zap?
- Attach Image by URL
- Auto-Expand Links?
- Link Usernames and Channel Names?
- Schedule At
- Zap_id
Action
Write
- Channel
  Required
- Text
  Required
- Send as a bot?
- Bot Name
- Bot Icon
- Include a link to this Zap?
- Attach Image by URL
- Auto-Expand Links?
- Link Usernames and Channel Names?
- Schedule At
- Zap_id
- File
- Thread
- Send Channel Message?
Action
Write
- First Name
- Last Name
- Title
- Email
- User
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
Retrieve Thread Messages
This action retrieves all the messages sent to a specific thread in a selected channel.
Action
Write
Create Private Channel
This action creates a private channel in Slack.
Action
Write
Edit Message
This action updates a specific message sent by the same Authenticated user on Slack. You need to provide the Channel ID, the Timestamp of the message to be edited, and the new text for the message.
Action
Write
- Search Query
  Required
- Sort By
- Sort Direction
Action
Search
- ID
  Required
- Optimized data
Action
Search
- Bot Name
- Optimized data
Action
Search

- Location
  Required
- Summary
  Required
- Topic Type
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
New Channel
Triggers when a new #channel is created.
Trigger
Instant
Try It
- Include_alias
Trigger
Instant
Try It
- User Name
- Highlight Word
- Trigger for Bot Messages?
Trigger
Instant
Try It
- Channel
  Required
- Trigger for Bot Messages?
Trigger
Instant
Try It
New Saved Message
Triggers when you save a message.
Trigger
Instant
Try It
- Text
  Required
- Remind when?
  Required
- User
Action
Write
- Channel
  Required
- Text
  Required
- Send as a bot?
- Bot Name
- Bot Icon
- Include a link to this Zap?
- Attach Image by URL
- Auto-Expand Links?
- Link Usernames and Channel Names?
- Schedule At
- File
- Thread
- Send Channel Message?
- Zap_id
Action
Write
- Channel Name
  Required
Action
Write
- Channel
  Required
- Topic
  Required
Action
Write
- Status Text
- Status Emoji
- Expiration Time
Action
Write
Delete Message
This action deletes an existing message in a specific channel on Slack. You need to provide the channel ID and the message timestamp as inputs.
Action
Write
Remove User from Channel
This action removes a specified user from a specified channel in Slack.
Action
Write
Find Public Channel
This action will find a public channel in Slack using either the channel's ID or name.
Action
Write
Get Message by Timestamp
This action retrieves a specific message from a conversation history in Slack using the message's timestamp.
Action
Write
- Email
- Optimized data
Action
Search
- Full Name
  Required
- Optimized data
Action
Search

Learn how to automate Google Business Profile on the Zapier blog

Learn how to automate Slack on the Zapier blog

About Google Business Profile

Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.

Learn more

Related categories

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Slack

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.