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How Zapier works

Zapier makes it easy to integrate Google Forms with HubSpot - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Forms

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Forms, a trigger could be "New Form Response."
A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Forms to HubSpot

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Forms to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Forms + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Forms and HubSpot

How do I set up an integration between Google Forms and HubSpot?

To set up an integration between Google Forms and HubSpot, you can use a tool like Zapier. Start by selecting Google Forms as your trigger app and choose a specific trigger event such as 'New Response in Spreadsheet.' Then, select HubSpot as the action app and decide on the action event, like 'Create Contact.' Follow the prompts to connect both accounts and map the fields between Google Forms responses and HubSpot properties.

Can I automatically create contacts in HubSpot from Google Form submissions?

Yes, you can automatically create contacts in HubSpot from Google Form submissions. Set up a workflow where Google Forms acts as the trigger with 'New Response in Spreadsheet,' and create a contact in HubSpot with the required information mapped from your form responses.

Is it possible to update existing records in HubSpot using new form submissions?

Absolutely, you can update existing records in HubSpot using new form submissions by setting a proper match field (like email) that identifies existing records. This ensures that only specified fields are updated when a matching record is found through our integration platform.

Are there customizable triggers available for this integration?

In our Google Forms to HubSpot integration, you can customize triggers based on events like 'New Response' or changes made to existing spreadsheets connected with your forms. These triggers allow for automatic actions according to your specified needs.

What kind of actions can be executed in HubSpot after receiving data from Google Forms?

Once data is received from Google Forms, actions such as creating or updating contacts, adding notes to contact profiles, or even triggering workflows within HubSpot can be executed. These actions help keep your CRM data accurate and complete.

Does this integration support multi-step workflows involving other apps?

Yes, you can create multi-step workflows that involve several apps along with Google Forms and HubSpot. For instance, after capturing data with Google Forms, you might also send notifications through Slack or store additional information in another database before updating records in Hubspot.

Is technical expertise required to implement this integration?

No extensive technical expertise is needed thanks to our easy-to-use interface. With step-by-step guidance provided during setup for selecting triggers and actions between Google Forms and Hubspot, users with basic technical skills should find it manageable.

Connect Google Forms and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate Google Forms on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

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About Google Forms
Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!
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