Integrate Google Forms with Salesforce to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Forms with Salesforce - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Forms

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Forms, a trigger could be "New Form Response."
A trigger is the event that kicks off your automated workflow.

Setup an action from Salesforce

An action is what takes place after the automation is triggered. For example, with Salesforce, the action could be "Add Contact to Campaign."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Forms to Salesforce

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Forms to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Forms + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Forms and Salesforce

To connect Google Forms to Salesforce, you would typically use an integration tool like ours to create a 'Zap'. First, set Google Forms as your trigger and Salesforce as your action. This setup allows data collected from form responses to automatically populate Salesforce records.

In Google Forms, the primary trigger for integration is a new form response. When a form is submitted, this event will initiate the actions defined in your automated workflow.

Yes, you can define custom actions within Salesforce once a trigger event from Google Forms occurs. This might include creating new leads, updating existing records, or even triggering specific workflows in Salesforce based on form responses.

Absolutely! When setting up your integration, you'll have the ability to map specific fields from your Google Form directly onto fields within Salesforce, ensuring the data lands exactly where you need it.

To handle potential duplicate submissions, we recommend setting up conditions or filters. For instance, you can configure our tool to check if certain criteria are met before creating or updating records in Salesforce.

Yes, our tools allow you to update existing records in Salesforce when a new response is submitted through Google Forms. You simply need to ensure that you've configured the 'action' step correctly during setup.

Indeed, during setup we provide testing features that allow you to simulate form submissions and track how data flows into your Salesforce instance. This helps ensure everything is working as expected before deploying live.

Connect Google Forms and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Forms and Salesforce to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
      Required
    Trigger
    Instant
    Try It
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write
  • Salesforce triggers, actions, and search
    New Contact

    Triggers when a new Contact is created.

    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search
    New Lead

    Triggers when a new Lead is created.

    Trigger
    Scheduled
    Try It
    • Form
      Required
    Trigger
    Instant
    Try It
  • Salesforce triggers, actions, and search
    New Case Attachment

    Triggers when a new Attachment is added to a case.

    Trigger
    Scheduled
    Try It
    • History Object
      Required
    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It

Learn how to automate Google Forms on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

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About Google Forms
Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!
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    salesforce logo
    salesforce logo
    About Salesforce
    Salesforce is a leading enterprise customer relationship manager (CRM) application.
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    • CRM (Customer Relationship Management)
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