Google Sheets Marketo Integration - Quick Connect

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Quickly connect Google Sheets to Marketo with a Zapier template.

Our most popular template

Add rows in Google Sheets with new Marketo leads
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Marketo + Google Sheets
Create or update Marketo leads with new rows from Google Sheets
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Google Sheets + Marketo
Create or update Marketo leads from new Google Sheets spreadsheet rows in team drive
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Google Sheets + Marketo
Manage new or updated Google Sheets rows by creating or updating leads in Marketo
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Google Sheets + Marketo
Create or update Marketo leads from new or updated rows in Google Sheets team drive
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Google Sheets + Marketo
Update Marketo with api requests for each new or updated row in Google Sheets
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Google Sheets + Marketo

Add rows in Google Sheets with new Marketo leads

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Details

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Marketo + Google Sheets

Create or update Marketo leads with new rows from Google Sheets

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Details

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Google Sheets + Marketo

Create or update Marketo leads from new Google Sheets spreadsheet rows in team drive

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Google Sheets + Marketo

Manage new or updated Google Sheets rows by creating or updating leads in Marketo

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Google Sheets + Marketo

Create or update Marketo leads from new or updated rows in Google Sheets team drive

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Google Sheets + Marketo

Update Marketo with api requests for each new or updated row in Google Sheets

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Google Sheets + Marketo

Create multiple Google Sheets rows from new Marketo leads
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Marketo + Google Sheets
Create rows in Google Sheets for new Marketo form submissions
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Marketo + Google Sheets

How Zapier works

Zapier makes it easy to integrate Google Sheets with Marketo - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Sheets

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Sheets, a trigger could be "New Spreadsheet Row (Team Drive)."

A trigger is the event that kicks off your automated workflow.

Setup an action from Marketo

An action is what takes place after the automation is triggered. For example, with Marketo, the action could be "Add Lead to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Sheets to Marketo

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Sheets to Marketo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Google Sheets + Marketo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Sheets and Marketo

How do I set up an integration between Google Sheets and Marketo using your platform?

To set up an integration between Google Sheets and Marketo, you need to create a Zap by selecting Google Sheets as the trigger app and configuring a specific event, such as 'New Spreadsheet Row.' Then choose Marketo as the action app and select an action event like 'Create or Update Lead.' Make sure both accounts are connected to our platform during this process.

What triggers are available for Google Sheets in this integration?

In the integration between Google Sheets and Marketo, the available triggers include 'New Spreadsheet Row,' which fires when a new row is added. You can also use 'Updated Spreadsheet Row' if you wish to trigger actions upon modifying existing data. These triggers can be customized further based on specific needs.

Can I update existing leads in Marketo using data from Google Sheets?

Yes, you can update existing leads in Marketo using data from Google Sheets. When setting up your integration, choose 'Update Lead' under the action events for Marketo. By mapping fields from your sheet to corresponding lead fields in Marketo, updates occur whenever new spreadsheet data matches existing records.

Is it possible to automate lead creation in Marketo through a Google Sheet entry?

Absolutely! You can automate lead creation by setting a trigger for 'New Spreadsheet Row' in Google Sheets and then selecting 'Create Lead' as the action in Marketo. This will ensure every new entry on your sheet results in an automatic lead submission into Marketo based on pre-defined mappings.

What happens if duplicate entries are present when syncing data from Google Sheets to Marketo?

When syncing data from Google Sheets to Marketo, our platform provides options for handling duplicates, such as updating the existing lead or skipping the entry altogether. It's crucial to define your duplicate management preference during setup to maintain data integrity within your CRM.

Can I use conditional filters while transferring data from Google Sheets to Marketo?

Yes, conditional filters can be applied when transferring data from Google Sheets to Marketo. During setup, you can define specific conditions or criteria that rows must meet before triggering an action in Marketo. This ensures that only relevant or qualifying entries are processed.

How do we troubleshoot failed integrations between Google Sheets and Marketo?

If an integration fails between Google Sheets and Marketo, first check connectivity with both platforms via our dashboard. Ensure triggers and actions are correctly configured with proper field mappings. Reviewing task histories for specific error messages or logs often pinpoints issues needing resolution.

Connect Google Sheets and Marketo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Drive
- Spreadsheet
  Required
- Worksheet
  Required
Trigger
Scheduled
Try It
- Drive
Trigger
Scheduled
Try It
- No_team_drive
- Spreadsheet
  Required
- Worksheet
  Required
- Trigger Column
Trigger
Instant
Try It
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Column_name
  Required
- Index
Action
Write
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
Action
Write

- Title
  Required
- Spreadsheet to Copy
- Headers
Action
Write
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Row
  Required
Action
Write

- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Row
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Headers
- Body
Action
Write
- Drive
- Spreadsheet
  Required
- Title
  Required
Action
Search
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Lookup Column
  Required
- Lookup Value
  Required
- Supporting Lookup Column
- Supporting Lookup Value
- Search from last row
Action
Search
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Lookup Column
  Required
- Lookup Value
  Required
- Supporting Lookup Column
- Supporting Lookup Value
- Search from last row
Action
Search or write
- List
- Additional Fields
Trigger
Scheduled
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
- Lead
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Headers
- Body
Action
Write
- Email
  Required
- Additional Fields
- Partition
Action
Search or write

- No_team_drive
- Spreadsheet
  Required
- Worksheet
  Required
Trigger
Instant
Try It
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Trigger Column
Trigger
Scheduled
Try It
- Drive
- Spreadsheet
  Required
Trigger
Scheduled
Try It
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
Action
Write
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Copy Worksheet Destination
Action
Write
- Drive
- Spreadsheet
  Required
- Title
  Required
- Overwrite existing worksheet with the same title
- Headers
Action
Write
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Row
  Required
- Background Color
- Text Color
- Bold
- Italic
- Strikethrough
Action
Write
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
Action
Write
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Lookup Column
  Required
- Lookup Value
  Required
- Supporting Lookup Column
- Supporting Lookup Value
- Search from last row
- Row Count
Action
Search
- Drive
- Spreadsheet
  Required
- Worksheet
  Required
- Columns
  Required
- Row Count
- First Row
Action
Search
- Drive
- Spreadsheet
  Required
- Title
  Required
- Overwrite existing worksheet with the same title
- Headers
Action
Search or write
- Form
Trigger
Scheduled
Try It
New Program
Triggers when a new program is created.
Trigger
Scheduled
Try It
- List
- Additional Fields
Trigger
Scheduled
Try It
- Partition
Action
Write
- Email
  Required
- Additional Fields
Action
Search