Connect Gravity Forms and Mailchimp to unlock the power of automation

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Quickly connect Gravity Forms to Mailchimp with a Zapier template.

Our most popular template

Send new Gravity Form leads to Mailchimp
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Gravity Forms + Mailchimp
Add or update Mailchimp subscribers from new Gravity Forms submissions
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Gravity Forms + Mailchimp
Send Mailchimp campaigns for new Gravity Forms submissions
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Gravity Forms + Mailchimp
Unsubscribe Mailchimp users with new Gravity Forms submissions
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Gravity Forms + Mailchimp
Add new Gravity Forms submissions as tagged subscribers in Mailchimp
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Gravity Forms + Mailchimp
Create Gravity Forms submissions for new Mailchimp subscribers
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Mailchimp + Gravity Forms

Send new Gravity Form leads to Mailchimp

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Gravity Forms + Mailchimp

Add or update Mailchimp subscribers from new Gravity Forms submissions

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Gravity Forms + Mailchimp

Send Mailchimp campaigns for new Gravity Forms submissions

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Gravity Forms + Mailchimp

Unsubscribe Mailchimp users with new Gravity Forms submissions

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Gravity Forms + Mailchimp

Add new Gravity Forms submissions as tagged subscribers in Mailchimp

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Gravity Forms + Mailchimp

Create Gravity Forms submissions for new Mailchimp subscribers

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Mailchimp + Gravity Forms

Create Gravity Forms entries for new Mailchimp subscribers
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Mailchimp + Gravity Forms
Submit Gravity Forms for new or updated Mailchimp subscribers
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Mailchimp + Gravity Forms

How Zapier works

Zapier makes it easy to integrate Gravity Forms with Mailchimp - no code necessary. See how you can get setup in minutes.

Select a trigger from Gravity Forms

A trigger is an event that starts your Zap and runs the workflow. For example, with Gravity Forms, a trigger could be "Form Submission."

A trigger is the event that kicks off your automated workflow.

Setup an action from Mailchimp

An action is what takes place after the automation is triggered. For example, with Mailchimp, the action could be "Archive Subscriber."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Gravity Forms to Mailchimp

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gravity Forms to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Gravity Forms + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gravity Forms and Mailchimp

How do I link Gravity Forms to Mailchimp?

You can link Gravity Forms to Mailchimp by using Zapier. First, create a new Zap and select Gravity Forms as the trigger app. Choose the specific form you want to integrate, then set Mailchimp as the action app. You will need to connect your Mailchimp account and specify the audience where you want new contacts added.

What types of data can be sent from Gravity Forms to Mailchimp?

The integration allows you to send data such as email addresses, names, phone numbers, and other custom fields from your forms directly into Mailchimp. You can also map these fields during the setup process within your Zap configuration.

Can I automate adding tags to my Mailchimp contacts?

Yes, when setting up your Zap, you can configure it to automatically add tags to your new Mailchimp contacts based on form submissions in Gravity Forms. This helps in segmenting your audience effortlessly.

Is it possible to update existing Mailchimp subscribers with Gravity Forms data?

Absolutely! In the action step on our platform, ensure that you're selecting 'Update Subscriber' under Mailchimp options. This lets you update existing contact details in your chosen audience list based on new form submissions.

Do I need coding skills for integrating Gravity Forms with Mailchimp?

No coding skills are required. Our platform offers a straightforward interface where you can set up triggers and actions just by choosing options from dropdown menus and mapping out fields with ease.

How do I handle errors if my Zap fails between Gravity Forms and Mailchimp?

Our platform provides detailed error logs that help pinpoint issues if a Zap fails. You can review these logs under the ‘Task History’ section and adjust your settings accordingly or reach out for further assistance through our support channels.

Can conditional logic be used when sending data from Gravity Forms to Mailchimp?

Yes, you can set conditions within the trigger or action steps. For instance, only send data if certain form fields match specific criteria. This is managed through filters or paths that allow more tailored automation setups.

Connect Gravity Forms and Mailchimp to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Form
  Required
- Use Admin Field Labels?
Trigger
Instant
Try It
- Form
  Required
Action
Write
- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
Try It
New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It

- Audience
Trigger
Instant
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It

- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email Address
  Required
- Tag name
  Required
- Properties
Action
Write
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Audience
- Email Address
  Required
- Note
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Additional Request Headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Name
  Required
- Audience
Action
Search
- Audience
- Tag name
  Required
Action
Search or write

- Form
  Required
Action
Write
- Audience
- Status
Trigger
Scheduled
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Audience
- Segment or Tag
  Required
Trigger
Scheduled
Try It
- Audience
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Tag name
  Required
Action
Write
- Tag name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Name
  Required
- Audience
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write

Learn how to automate Gravity Forms on the Zapier blog

Learn how to automate Mailchimp on the Zapier blog

About Gravity Forms

Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.

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