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Quickly connect Gumroad to Mailchimp with a Zapier template.

Our most popular template

Send new Gumroad customers to Mailchimp
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Gumroad + Mailchimp
Create Mailchimp tags from new Gumroad sales for seamless customer organization
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Gumroad + Mailchimp
Add subscribers to Mailchimp tag for new sales in Gumroad
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Gumroad + Mailchimp
Unsubscribe Gumroad customers from a Mailchimp list
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Gumroad + Mailchimp
Add Mailchimp subscriber for new Gumroad products
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Gumroad + Mailchimp
Unsubscribe emails in Mailchimp when cancellations occur in Gumroad
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Gumroad + Mailchimp

Send new Gumroad customers to Mailchimp

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Gumroad + Mailchimp

Create Mailchimp tags from new Gumroad sales for seamless customer organization

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Gumroad + Mailchimp

Add subscribers to Mailchimp tag for new sales in Gumroad

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Gumroad + Mailchimp

Unsubscribe Gumroad customers from a Mailchimp list

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Gumroad + Mailchimp

Add Mailchimp subscriber for new Gumroad products

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Gumroad + Mailchimp

Unsubscribe emails in Mailchimp when cancellations occur in Gumroad

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Gumroad + Mailchimp

How Zapier works

Zapier makes it easy to integrate Gumroad with Mailchimp - no code necessary. See how you can get setup in minutes.

Select a trigger from Gumroad

A trigger is an event that starts your Zap and runs the workflow. For example, with Gumroad, a trigger could be "Cancellation."

A trigger is the event that kicks off your automated workflow.

Setup an action from Mailchimp

An action is what takes place after the automation is triggered. For example, with Mailchimp, the action could be "Archive Subscriber."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Gumroad to Mailchimp

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gumroad to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Gumroad + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gumroad and Mailchimp

How do I integrate Gumroad with Mailchimp?

To integrate Gumroad with Mailchimp, you'll need to use a third-party tool like Zapier. Begin by creating a new Zap, and choose Gumroad as your trigger app. Select the appropriate trigger event such as 'New Sale' or 'Subscription Cancelled'. Then, choose Mailchimp as the action app and select an action like 'Add/Update Subscriber'. This setup will automate the data flow from Gumroad to your Mailchimp account.

What are some common triggers for Gumroad in a Zap?

Common triggers for Gumroad include events like 'New Sale', 'Refund', 'Subscription Created', and 'Refunded Subscription'. These triggers can then initiate actions in Mailchimp, such as adding a subscriber to a list or updating subscriber information.

Can I automatically add customers who purchase specific products on Gumroad to different audiences in Mailchimp?

Yes, you can set up conditional logic within your Zap to handle this. Start by setting your trigger on Gumroad for any new sale, then use filters or paths within the Zap to direct customers who purchase specific products into different audiences or lists in Mailchimp.

What kinds of actions can be triggered in Mailchimp from Gumroad sales?

With our integration through Zapier, you can perform various actions in Mailchimp based on Gumroad sales, such as adding new subscribers to specific lists, updating existing subscriber information, or even triggering automated email campaigns.

Is it possible to update existing subscribers in Mailchimp when they make a repeat purchase on Gumroad?

Absolutely! When a customer makes another purchase on Gumroad, you can configure your Zap so that their information is updated in Mailchimp instead of creating duplicate entries. Typically, this involves setting the action event in Mailchimp to 'Add/Update Subscriber'.

What happens if a subscription is cancelled on Gumroad? Will it reflect in my Mailchimp account?

Yes, through our integration you can set up a process where cancelling a subscription on Gumroad triggers an update in your Mailchimp account. You might configure this so that subscribers are moved to another list or tagged accordingly for follow-up activities.

Do I need any special coding skills to integrate Gumroad with Mailchimp through Zapier?

No special coding skills are required. Our platform provides an intuitive interface that guides you through selecting triggers and actions. You simply have to select options from dropdown menus and provide basic information such as API keys where necessary.

Connect Gumroad and Mailchimp to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Product
Trigger
Instant
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- Product
Trigger
Instant
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- Audience
- Status
Trigger
Scheduled
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
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- Store
  Required
Trigger
Scheduled
Try It
- Audience
- Segment or Tag
  Required
Trigger
Scheduled
Try It

- Audience
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Tag name
  Required
Action
Write
- Tag name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Name
  Required
- Audience
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write

New Product
Triggers when you add a new product to your Gumroad account.
Trigger
Scheduled
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- Product
Trigger
Instant
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- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
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New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
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- Audience
- Note_about_samples
Trigger
Instant
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- Audience
Trigger
Instant
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email Address
  Required
- Tag name
  Required
- Properties
Action
Write
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Audience
- Email Address
  Required
- Note
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Name
  Required
- Audience
Action
Search
- Audience
- Tag name
  Required
Action
Search or write

Learn how to automate Gumroad on the Zapier blog

Learn how to automate Mailchimp on the Zapier blog

About Gumroad

Gumroad allows all types of creators to sell their work (music, art, books, films, etc) directly to their audiences.

Learn more

Related categories

eCommerce

About Mailchimp

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.