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Connect Gupshup for Business and Paths by Zapier to unlock the power of automation

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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Gupshup for Business with Paths by Zapier - no code necessary. See how you can get setup in minutes.

Select a trigger from Gupshup for Business

A trigger is an event that starts your Zap and runs the workflow. For example, with Gupshup for Business, a trigger could be "Receive Incoming Message ."

A trigger is the event that kicks off your automated workflow.

Setup an action from Paths by Zapier

An action is what takes place after the automation is triggered. For example, with Paths by Zapier, the action could be "Conditionally run...."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Gupshup for Business to Paths by Zapier

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gupshup for Business to Paths by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect Gupshup for Business and Paths by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Receive Incoming Message
Triggers when any one of New message, New media message, Interactive quick reply, Template quick reply, Opt-in, or Opt-out is received in your WhatsApp Business Account. Provide your WhatsApp Account credentials and then select the event to link this trigger to.
Trigger
Instant
Try It
- Phone Number
  Required
- Template
  Required
- URL of media
  Required
Action
Write
- Phone Number
  Required
- Template
  Required
Action
Write
Conditionally run...
Creates a new branch.
Action
Write

- Phone Number
  Required
Action
Write
- Phone Number
  Required
- Template
  Required
- URL of media
  Required
Action
Write
- Phone Number
  Required
- Template
  Required
Action
Write
- Color
- Emoji
- Rules
  Required
Action
Filter

Learn how to automate Gupshup for Business on the Zapier blog

Learn how to automate Paths by Zapier on the Zapier blog

About Gupshup for Business

Engage customers across sales, marketing and support journeys-with their consent, conversationally and in real-time on their favourite messaging platform

Related categories

Communication

About Paths by Zapier

Conditional logic for your Zapier workflows. Paths let your apps take different actions based on conditions you choose.

Learn more Help

Related categories

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