Connect Hotmart and ActiveCampaign to unlock the power of automation

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How Zapier works

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Select a trigger from Hotmart

A trigger is an event that starts your Zap and runs the workflow. For example, with Hotmart, a trigger could be "Cart Abandonment (Producer Only)."
A trigger is the event that kicks off your automated workflow.

Setup an action from ActiveCampaign

An action is what takes place after the automation is triggered. For example, with ActiveCampaign, the action could be "Create Account."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Hotmart to ActiveCampaign

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Hotmart to ActiveCampaign integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Hotmart + ActiveCampaign integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotmart and ActiveCampaign

How do I set up an integration between Hotmart and ActiveCampaign?

To set up the integration, log in to your Hotmart account and navigate to the 'Tools' section. From there, select 'Integrations' and find ActiveCampaign. Follow the prompts to authorize the connection by entering your API key from ActiveCampaign.

What triggers can I use when integrating Hotmart with ActiveCampaign?

When integrating with ActiveCampaign, you can use several triggers such as 'New Sale', 'Refund Issued', or 'Subscription Cancelled'. These triggers help automate actions based on specific buyer activities.

Which actions can be automated in ActiveCampaign after a trigger from Hotmart?

Upon trigger events like 'New Sale' or 'Refund Issued' from Hotmart, you can automate actions such as sending personalized emails, updating contact lists, or creating follow-up tasks in ActiveCampaign.

Can I update a contact's information in ActiveCampaign when they purchase a product on Hotmart?

Yes, once you have set up the integration, any time a contact makes a purchase on Hotmart, their information can be automatically updated in your ActiveCampaign lists.

How do I handle refunds in the integration between Hotmart and ActiveCampaign?

In case of a refund issued within Hotmart, we can set up automations to trigger actions such as sending refund acknowledgment emails or updating records in your ActiveCampaign database.

Is there support for subscription-based products within the integration?

Yes, our integration supports subscription-based products. You can create workflows that are triggered by subscription renewals or cancellations directly from Hotmart into ActiveCampaign.

Do I need technical skills to integrate Hotmart with ActiveCampaign?

While having technical skills is beneficial, it is not necessary. Our platform offers an intuitive interface that guides you through setting up triggers and actions step-by-step without needing to code.

Connect Hotmart and ActiveCampaign to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate Hotmart on the Zapier blog

Learn how to automate ActiveCampaign on the Zapier blog

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About Hotmart
Hotmart is an All-in-One solution to take your online business global.
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About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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