Integrate Hotmart with WordPress to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Hotmart with WordPress - no code necessary. See how you can get setup in minutes.

Select a trigger from Hotmart

A trigger is an event that starts your Zap and runs the workflow. For example, with Hotmart, a trigger could be "Cart Abandonment (Producer Only)."
A trigger is the event that kicks off your automated workflow.

Setup an action from WordPress

An action is what takes place after the automation is triggered. For example, with WordPress, the action could be "Upload Media."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Hotmart to WordPress

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Hotmart to WordPress integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Hotmart + WordPress integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotmart and WordPress

How can I integrate Hotmart with WordPress?

You can integrate Hotmart with WordPress by using our integration platform. It allows you to create automated workflows, known as Zaps, by setting up triggers and actions. For instance, you might set a trigger so that when a new sale occurs on Hotmart, an action prompts the system to grant access to your WordPress site.

What are some common triggers for integrating Hotmart and WordPress?

Common triggers for integrating Hotmart and WordPress include new sale events, subscription renewals, or refund requests on Hotmart. These can be configured to initiate actions such as creating or updating user access on your WordPress site.

Are there specific actions available when linking Hotmart to WordPress?

Yes, available actions include creating or updating a user in WordPress, posting new content based on sales events from Hotmart, or even sending customized welcome emails through your site’s email platform when a purchase is completed.

Can I automate content delivery through this integration?

Absolutely! With our integration setup, you can automate content delivery by linking product purchases on Hotmart with specific pages or posts on your WordPress site. This ensures users get seamless access to the content they've purchased.

Is it possible to manage refunds seamlessly between the two platforms?

Yes, when a refund is processed on Hotmart, this event can trigger an action in our platform that automatically updates user access or subscription status in your WordPress system.

Can subscription renewals from Hotmart update user roles in WordPress?

Certainly! By setting up an appropriate trigger for subscription renewals via our platform, you can automatically update user roles or access levels within your WordPress site without manual intervention.

Will my customer data be kept secure during integration?

We take data security seriously. All data transferred between platforms during the integration is encrypted and complies with relevant data protection regulations. You can trust that we're prioritizing the safety of your customer information throughout the entire process.

Connect Hotmart and WordPress to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Hotmart and WordPress to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate Hotmart on the Zapier blog

Learn how to automate WordPress on the Zapier blog

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WordPress is web software you can use to create a beautiful website or blog. Nearly 20% of the top 10 million websites and over 60 million people have chosen WordPress to power the place on the web they call "home".
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