Connect HubSpot and Qualtrics to unlock the power of automation

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How Zapier works

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Select a trigger from HubSpot

A trigger is an event that starts your Zap and runs the workflow. For example, with HubSpot, a trigger could be "New Company."
A trigger is the event that kicks off your automated workflow.

Setup an action from Qualtrics

An action is what takes place after the automation is triggered. For example, with Qualtrics, the action could be "Create or Update Contact."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected HubSpot to Qualtrics

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your HubSpot to Qualtrics integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about HubSpot + Qualtrics integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Qualtrics

How do I set up the integration between HubSpot and Qualtrics?

To set up the integration, you need to connect both your HubSpot and Qualtrics accounts through our platform. You'll start by selecting HubSpot as your trigger application and choose an event that will prompt the action in Qualtrics. Common triggers include new contact creation or updates. Once the trigger is set, connect it to a corresponding action in Qualtrics like sending a survey or updating a respondent's information.

What triggers can be used for HubSpot in this integration?

In our integration setup, you can use various HubSpot triggers such as new contact created, existing contact updated, form submission received, or deal properties updated. These triggers help initiate actions within Qualtrics, ensuring seamless workflow automation between platforms.

Can I customize survey actions in Qualtrics based on HubSpot triggers?

Yes, the integration allows for customized actions in Qualtrics. After selecting a trigger event from HubSpot—such as a contact reaching a certain lifecycle stage—you can set specific actions like distributing surveys or updating responses based on that trigger.

Are there any prerequisites for using the integration between these two platforms?

Before integrating HubSpot with Qualtrics, ensure you have active accounts with necessary permissions on both platforms. You will also need access to our integration service where you can authenticate both accounts seamlessly.

How frequently does data sync occur between HubSpot and Qualtrics?

The frequency of data sync depends on how you configure your triggers and actions within our platform. Typically, once a trigger event occurs in HubSpot—such as submitting a form—the corresponding action in Qualtrics follows promptly.

What happens if there is an error during the data transfer process?

In case of an error during data transfer, we provide detailed logs that help identify what went wrong. Our platform also supports retry logic which automatically attempts to resend data while ensuring minimal disruption to your workflows.

Is it possible to test the integration setup before going live?

Yes, we recommend testing your setup before implementing it fully. Our platform allows you to run test scenarios where you can simulate trigger events from HubSpot and verify if they correctly execute actions within Qualtrics.

Connect HubSpot and Qualtrics to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Note
    • Additional properties to retrieve
    Trigger
    Scheduled
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Scheduled
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Scheduled
    Try It
    • Property Name
      Required
    Trigger
    Instant
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Scheduled
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Scheduled
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Scheduled
    Try It
    • Event Type
    Trigger
    Scheduled
    Try It

Learn how to automate HubSpot on the Zapier blog

Learn how to automate Qualtrics on the Zapier blog

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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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    About Qualtrics
    Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
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