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Integrate Instagram with Google Business Profile to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

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Zapier makes it easy to integrate Instagram with Google Business Profile - no code necessary. See how you can get setup in minutes.

Select a trigger from Instagram

A trigger is an event that starts your Zap and runs the workflow. For example, with Instagram, a trigger could be "New Media Posted in My Account."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Business Profile

An action is what takes place after the automation is triggered. For example, with Google Business Profile, the action could be "Create Post."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Instagram to Google Business Profile

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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Make work flow with AI

Level up your Instagram to Google Business Profile integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Instagram + Google Business Profile integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Instagram and Google Business Profile

Yes, you can set up an automation where every time you update your Google Business Profile, a post is automatically made to your Instagram. This allows your followers on both platforms to stay informed with your latest news or offers without manual posting.

While the integration doesn't directly track engagement, you can use it in conjunction with our other automation tools to collect and analyze Instagram metrics after posting an update from your Google Business Profile.

To automatically post images from your Google Business Profile, set up a trigger for when a new photo is added. Our tools then handle transferring this photo to Instagram as a new post.

You can't directly sync reviews to Instagram, but you can create posts based on new positive reviews received on your Google Business Profile. This allows you to share customer feedback and build credibility on both platforms.

Primarily, photos and posts from your Google Business Profile can be integrated into Instagram. Set up triggers for these actions so that this content flows seamlessly between the two platforms.

No, changes or updates made on Instagram won't reflect back onto your Google Business Profile. The integration mainly supports the flow of information from Google Business Profiles to Instagram.

Content syncing frequency depends on how frequently triggers (like posting updates or adding images) occur in your Google Business Profile. Each trigger will initiate an action that syncs new content over to your Instagram profile efficiently.

Connect Instagram and Google Business Profile to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
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Connect Instagram and Google Business Profile to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write
    • Location
      Required
    • Summary
      Required
    • Topic Type
      Required
    Action
    Write
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write

Learn how to automate Instagram on the Zapier blog

Learn how to automate Google Business Profile on the Zapier blog

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instagram logo
About Instagram
Instagram is a social network which is a fast, beautiful and fun way to share your photos with friends and family.
Learn moreHelp
Related categories
  • Facebook
  • Social Media Accounts
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google-business-profile logo
About Google Business Profile
Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.
Learn more
Related categories
  • Google
  • Website Builders
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