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Integrate Intercom with HubSpot to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Select a trigger from Intercom

A trigger is an event that starts your Zap and runs the workflow. For example, with Intercom, a trigger could be "Lead Added Email."

A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Intercom to HubSpot

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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Set up your first integration

Quickly connect Intercom to HubSpot with a Zapier template.

Our most popular template

Update or create Intercom contacts with new HubSpot contact property changes
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HubSpot + Intercom
Create new HubSpot tickets when tags are added to Intercom conversations
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Intercom + HubSpot
Handle new Intercom unsubscriptions by removing email subscriptions in HubSpot
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Intercom + HubSpot
Update Intercom user tags when HubSpot deal stages change
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HubSpot + Intercom
Add or update HubSpot contacts for new Intercom lead emails
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Intercom + HubSpot
Create HubSpot contacts from new Intercom leads via email
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Intercom + HubSpot

Update or create Intercom contacts with new HubSpot contact property changes

HubSpot + Intercom

Create new HubSpot tickets when tags are added to Intercom conversations

Intercom + HubSpot

Handle new Intercom unsubscriptions by removing email subscriptions in HubSpot

Intercom + HubSpot

Update Intercom user tags when HubSpot deal stages change

HubSpot + Intercom

Add or update HubSpot contacts for new Intercom lead emails

Intercom + HubSpot

Create HubSpot contacts from new Intercom leads via email

Intercom + HubSpot

Update Intercom users' tags based on HubSpot contact property changes
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HubSpot + Intercom
Create or update Intercom users when new or updated HubSpot companies are detected
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HubSpot + Intercom

Make work flow with AI

Level up your Intercom to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Intercom + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Intercom and HubSpot

How can I integrate HubSpot with Intercom using your platform?

You can integrate HubSpot with Intercom using our platform by creating a 'Zap' where you set HubSpot as the trigger app and Intercom as the action app. For example, you can trigger the creation of a new contact in Intercom whenever a new contact is added in HubSpot.

What are some popular triggers for HubSpot and Intercom integration?

Some popular triggers for this integration include 'New Form Submission' or 'Contact Property Change' in HubSpot. These triggers can prompt actions like creating or updating a user in Intercom, allowing seamless data flow between your marketing and customer communication tools.

Can I update existing users in Intercom when their information changes in HubSpot?

Yes, our platform allows you to set up a Zap that updates an existing user in Intercom when there is a change to their property information in HubSpot. This ensures that your contact records remain consistent across both platforms.

Is it possible to segment users based on their interaction with my emails sent through HubSpot?

Absolutely. You can use email engagement metrics such as opens and clicks from HubSpot as triggers to tag or segment users within Intercom based on their interactions. This helps tailor follow-up communications efficiently.

How do I set up alerts for my sales team if a high-value customer contacts us on Intercom?

You can create a Zap where contact requests received in Intercom trigger an alert sent directly to your sales team's email or CRM system if the contact matches criteria defined as ‘high-value’ based on properties from either HubSpot or Intercom.

Can I automate adding leads from my webinars hosted through HubSpot into Intercom?

Yes, by connecting webinar registration forms submitted via HubSpot as triggers, new leads can automatically be created as users in your Intercom account, enabling you to engage them promptly after your events.

Are there any limitations when syncing data between HubSpot and Intercom?

While our platform provides robust integration capabilities, limitations might occur based on API restrictions from either service or specific data fields not being supported for synchronization. We recommend checking documentation for any service-specific constraints.

Connect Intercom and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Intercom and HubSpot to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Lead Added Email
Triggers when a Lead enters an email address.
Trigger
Instant
Try It
New Lead
Triggers when a new Lead is created.
Trigger
Instant
Try It
- Which Tag?
Trigger
Instant
Try It
New Company
Triggers when a new Company is created.
Trigger
Instant
Try It
New Ticket
Triggers when a new Ticket is created in Intercom.
Trigger
Instant
Try It

- Which Tag?
Trigger
Instant
Try It
- Updates
  Required
- Update sample
Trigger
Instant
Try It

New Unsubscription
Triggers when a user unsubscribes from Intercom.io emails.
Trigger
Instant
Try It
- Contact identifier type
  Required
- Tag selection method
Action
Write
- User Association Note
- Company
  Required
- Warning
- Company Name
  Required
- Website
- Size
- Monthly Revenue
- Plan
- Industry
- Custom Attributes
Action
Write
- Contact identifier type
  Required
- Tag
  Required
Action
Write
- Contact Identifier
- Note Text
  Required
Action
Write
- Company
  Required
- Company Name
  Required
- Untag?
Action
Write
- Email
  Required
- Company Name
  Required
- User ID
- Company
  Required
- Unsubscribed From Emails
- Phone Number
- Created At
- IP Address
- Custom Attributes
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Note Text
  Required
Action
Write
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
- User Association Note
- Company Name
  Required
- Plan
- Size
- Website
- Industry
- Custom Attributes
- Monthly Revenue
Action
Search or write
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
Trigger
Instant
Try It
Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Scheduled
Try It
- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
Trigger
Scheduled
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact List
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Channel
  Required
- Note Text
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
  Required
- Contact
Action
Write
- Note
- Workflow Name
  Required
- Email
  Required
Action
Write
- Tag
  Required
- Note
- Additional properties to retrieve
Action
Write
- Tag
  Required
- Note
- Additional properties to retrieve
Action
Write
- Tag
  Required
- Note
- Additional properties to retrieve
Action
Write
- Tag
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Article State
  Required
- Blog Post URL
  Required
- Company Name
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
- Note
- Contact List
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Email
  Required
Action
Write
- Note
- Company Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write

Lead Converted to User
Triggers when a lead converts to a user.
Trigger
Instant
Try It
Contact Replied
Triggers when a Contact replies to a Conversation in Intercom.
Trigger
Instant
Try It
- Message body format
Trigger
Instant
Try It
New Conversation
Triggers when a new Conversation is created by a User in Intercom.
Trigger
Instant
Try It
New User
Triggers when a new User is created.
Trigger
Instant
Try It
Updated Contact
Triggers when a Contact is updated in Intercom.
Trigger
Instant
Try It
- Which Tag?
Trigger
Instant
Try It
- Email
  Required
- Note Text
  Required
Action
Write
- Event name
  Required
- Created at
- Contact identifier type
  Required
- Metadata
Action
Write
- Ticket type
  Required
- Contact ID
  Required
- Company
  Required
Action
Write
- Tag
  Required
- Reply Type
  Required
- Note Text
  Required
- Attachments
Action
Write
- From
  Required
- To
  Required
- Message Type
  Required
- Note Text
  Required
- Subject
- Template
- Create Conversation Without Contact Reply?
Action
Write
- Tag
  Required
- Company Name
  Required
- Email
  Required
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Write
- Email
  Required
- Custom Attributes
- Created At
- User ID
- Company Name
  Required
- IP Address
Action
Write
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
- Tag
  Required
- Company Name
  Required
- Email
  Required
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Search or write
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Event Type
Trigger
Scheduled
Try It
- Type
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Blog Url
  Required
- Article State
  Required
Trigger
Scheduled
Try It
New Deal
Triggers when a new Deal is created.
Trigger
Instant
Try It
- Property Name
  Required
- Properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Company Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
- Note
- Halt task if any associations error occurred
- Type
- Assigned To
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Tag
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Tag
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Email
  Required
- Event ID
  Required
- Contact Value
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Note Text
  Required
Action
Write
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Company Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
  Required
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write

Learn how to automate Intercom on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

About Intercom

Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.

Learn more Help

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About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

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