Integrate Klaviyo with HubSpot to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Klaviyo with HubSpot - no code necessary. See how you can get setup in minutes.

Select a trigger from Klaviyo

A trigger is an event that starts your Zap and runs the workflow. For example, with Klaviyo, a trigger could be "New Event."
A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Klaviyo to HubSpot

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Klaviyo to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Klaviyo + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and HubSpot

To integrate HubSpot with Klaviyo, you'll need to use our integration platform to set up a connection between the two apps. You'll create specific triggers and actions based on your requirements. For instance, you can trigger an event in Klaviyo when a new contact is added in HubSpot.

Triggers available for the integration include new contacts added in HubSpot, updates to existing contacts, form submissions, and deal stage changes. These can initiate specific actions within Klaviyo like adding a subscriber to a list or updating their profile information.

Yes, you can segment marketing lists in Klaviyo using data imported from HubSpot. By setting triggers such as contact property changes or interaction history updates, you can dynamically adjust your segments and targets within Klaviyo.

Absolutely. Event data such as webinar attendances or form submissions captured in HubSpot can be synced to Klaviyo by using custom field mappings and configured actions. This keeps your marketing efforts aligned across platforms.

The data sync frequency between HubSpot and Klaviyo depends on how you've set up the integration workflows. Typically, you can choose settings like real-time syncing for immediate updates or schedule periodic syncing if real-time isn't required.

Actions that can be triggered in Klaviyo include adding or updating a contact on a list, sending out an automated email campaign, or adjusting profile properties based on activities recorded in HubSpot like form completions or deal updates.

No coding knowledge is required for setting up the HubSpot-Klaviyo integration through our platform. Our user-friendly interface allows you to map fields and set triggers/actions easily without any programming skills needed.

Connect Klaviyo and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Klaviyo and HubSpot to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Metric
    Trigger
    Scheduled
    Try It
    • Channel
    Trigger
    Scheduled
    Try It
    • Tag
      Required
    • List
      Required
    Action
    Write
    • List Name
      Required
    Action
    Write
    • Audience Type
    Trigger
    Scheduled
    Try It
    • Profile ID
      Required
    • List
      Required
    Action
    Write
    • Tag
      Required
    • Segment
      Required
    Action
    Write
    • Email
    • First_name
    • Last_name
    • Phone_number
    • Title
    • Organization
    • City
    • Region
    • Country
    • Zip
    • Image URL
    • Unique_id
    • Custom_properties
    • Consent to subscribe to Channel
    Action
    Write

Learn how to automate Klaviyo on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

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About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
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    HubSpot is your all-in-one stop for all of your marketing software needs.
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