Connect Klaviyo and WPForms to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Klaviyo with WPForms - no code necessary. See how you can get setup in minutes.

Select a trigger from Klaviyo

A trigger is an event that starts your Zap and runs the workflow. For example, with Klaviyo, a trigger could be "New Event."
A trigger is the event that kicks off your automated workflow.

Setup an action from WPForms

An action is what takes place after the automation is triggered. For example, with WPForms, the action could be "API Request (Beta)."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Klaviyo to WPForms

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Klaviyo to WPForms integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Klaviyo + WPForms integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and WPForms

How do I integrate Klaviyo with WPForms?

To integrate Klaviyo with WPForms, you need to use our platform to create a connection where a new form submission in WPForms can trigger an action in Klaviyo. You can set it up so that whenever a visitor submits a form, their information is automatically added or updated in your Klaviyo lists.

Can I add multiple actions in Klaviyo for a single WPForms submission?

Yes, you can configure multiple actions within Klaviyo for a single WPForms submission. For instance, after capturing an email through a form, you can add the subscriber to different lists or initiate specific workflows such as sending a welcome email and updating user properties simultaneously.

What type of data from WPForms can be sent to Klaviyo?

You can send various types of data from WPForms to Klaviyo, including contact information like name and email, as well as custom fields if they have been captured through the form. This data helps personalize your marketing efforts in Klaviyo.

Is it possible to trigger automated emails in Klaviyo based on WPForms submissions?

Yes, one of the key features we offer is the ability to trigger automated emails in Klaviyo when there is a new form submission from WPForms. This allows you to instantly engage with your audience by sending them relevant information based on their inquiries or interests.

Do I need any coding skills to integrate Klaviyo with WPForms using your platform?

No coding skills are required. Our interface is designed for ease of use with step-by-step instructions that guide you through setting up triggers and actions without needing technical expertise.

How often will data sync between WPForms and Klaviyo when using your integration?

The synchronization typically occurs almost immediately after an event in WPForms. This ensures that your mailing list and contact details are updated promptly, enabling timely engagement with your audience.

Can I filter which submissions from WPForms get sent to Klaviyo?

Yes, you have the ability to set filters on which submissions should be sent over to Klaviyo. For example, you might only want forms that include an email address or meet specific conditions such as consent given by the user before being added to any mailing list.

Connect Klaviyo and WPForms to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Metric
    Trigger
    Scheduled
    Try It
    • Channel
    Trigger
    Scheduled
    Try It
    • Tag
      Required
    • List
      Required
    Action
    Write
    • List Name
      Required
    Action
    Write
    • Audience Type
    Trigger
    Scheduled
    Try It
    • Profile ID
      Required
    • List
      Required
    Action
    Write
    • Tag
      Required
    • Segment
      Required
    Action
    Write
    • Email
    • First_name
    • Last_name
    • Phone_number
    • Title
    • Organization
    • City
    • Region
    • Country
    • Zip
    • Image URL
    • Unique_id
    • Custom_properties
    • Consent to subscribe to Channel
    Action
    Write

Learn how to automate Klaviyo on the Zapier blog

Learn how to automate WPForms on the Zapier blog

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About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
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    About WPForms
    WPForms is a drag and drop online form builder for WordPress that allows you to easily create contact forms, email subscription forms, billing forms, donation forms, online order forms, and more.
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