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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

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Select a trigger from Kulea

A trigger is an event that starts your Zap and runs the workflow. For example, with Kulea, a trigger could be "Unsubscribe."

A trigger is the event that kicks off your automated workflow.

Setup an action from Code by Zapier

An action is what takes place after the automation is triggered. For example, with Code by Zapier, the action could be "Run Javascript."

An action is the event that your automated workflow performs when triggered.

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Triggers and actions are the main components of every automated workflow.

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Connect Kulea and Code by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

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Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Unsubscribe
Triggers when a contact unsubscribes. If you prepend "https://{account}.prod.kulea.marketing/email/" in the Email link field then you will have the full link. (Note that {account} should be substituted by your ma2id that you will see in your Kulea url
Trigger
Scheduled
Try It
Email Opened Event
Triggers when an email is opened by a contact. The link to the email is partially contained in the Email Link field. If you prepend "https://{account}.prod.kulea.marketing/email/" then you will have the full link. (Note that {account} should be substituted by your ma2id that you will see in your Kulea url
Trigger
Scheduled
Try It
Form Completed
Triggers whenever a Form is completed by the contact. If you prepend "https://{account}.prod.kulea.marketing/pages/" to the Description field then you will have the full link. (Note that {account} should be substituted by your ma2id that you will see in your Kulea url
Trigger
Scheduled
Try It
Link Clicked Event
Triggers when a contact clicks on a link in an email. The link clicked is contained within the Link Click field - you may want to extract the url in another step using Zapier Transform>Text>Extract URL
Trigger
Scheduled
Try It
- Date From
- Search Text
Trigger
Scheduled
Try It

- Email
  Required
- Forename
- Surname
Action
Write
- Email
  Required
- Forename
- Surname
Action
Search or write

- Zap_id
- Zap_step_id
- Code
  Required
Trigger
Scheduled
Try It
- Zap_id
- Zap_step_id
- Input Data
- Code
  Required
Action
Write

Email Bounced Event
Triggers when an email is bounced NB: This reports only 'hard' (permanent) bounces. If you prepend the Email Link field with "https://{account}.prod.kulea.marketing/email/" then you will have the full link to the email from which the contact unsubscribed. (Note that {account} should be substituted by your ma2id that you will see in your Kulea url
Trigger
Scheduled
Try It
File Downloaded Event
Triggers when a file is downloaded. If you prepend "https://{account}.prod.kulea.marketing/" then you will have the link to the download. (Note that {account} should be substituted by your ma2id that you will see in your Kulea url
Trigger
Scheduled
Try It
Landing Page Visit Event
Triggers when a Landing Page is visited by a contact. If you prepend the Description field with "https://{account}.prod.kulea.marketing/pages/" then you will have the full link. (Note that {account} should be substituted by your ma2id that you will see in your Kulea url
Trigger
Scheduled
Try It
- Date From
- Search Text
Trigger
Scheduled
Try It
Webpage Visit
Triggers when a contact visits a webpage. The link to the page visited is in the Description field.
Trigger
Scheduled
Try It
- Email
  Required
Action
Search
- Zap_id
- Zap_step_id
- Code
  Required
Trigger
Scheduled
Try It
- Zap_id
- Zap_step_id
- Input Data
- Code
  Required
Action
Write

Learn how to automate Kulea on the Zapier blog

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About Kulea

Kulea is a marketing automation and personalisation platform build for SMEs.

Related categories

Marketing Automation

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Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Code by Zapier

Write custom Python or Javascript code in response to any data from any service! Transform, mutate, customize or even do custom HTTP in a native and familiar environment.

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