Integrate LinkedIn Ads with Marketo to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate LinkedIn Ads with Marketo - no code necessary. See how you can get setup in minutes.

Select a trigger from LinkedIn Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with LinkedIn Ads, a trigger could be "New Event Registration Form Response."

A trigger is the event that kicks off your automated workflow.

Setup an action from Marketo

An action is what takes place after the automation is triggered. For example, with Marketo, the action could be "Add Lead to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected LinkedIn Ads to Marketo

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Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect LinkedIn Ads to Marketo with a Zapier template.

Our most popular template

Add LinkedIn Lead Gen leads to Marketo
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LinkedIn Ads + Marketo
Create or update Marketo leads from new LinkedIn Ads event registration form responses
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LinkedIn Ads + Marketo
Send LinkedIn Ads conversion events for new Marketo leads
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Marketo + LinkedIn Ads
Manage new LinkedIn Ads event registration form responses by creating or updating leads in Marketo
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LinkedIn Ads + Marketo

Add LinkedIn Lead Gen leads to Marketo

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LinkedIn Ads + Marketo

Create or update Marketo leads from new LinkedIn Ads event registration form responses

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LinkedIn Ads + Marketo

Send LinkedIn Ads conversion events for new Marketo leads

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Marketo + LinkedIn Ads

Manage new LinkedIn Ads event registration form responses by creating or updating leads in Marketo

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LinkedIn Ads + Marketo

Make work flow with AI

Level up your LinkedIn Ads to Marketo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about LinkedIn Ads + Marketo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with LinkedIn Ads and Marketo

How do I set up a LinkedIn Ads and Marketo integration?

To integrate LinkedIn Ads with Marketo, begin by accessing the LaunchPoint section in your Marketo account. From there, select the 'New Service' option and choose LinkedIn Lead Gen Forms as the service. Follow the on-screen instructions to connect your LinkedIn Ad Account using OAuth authentication. Complete the setup by mapping your form fields to Marketo fields.

What triggers can I set for LinkedIn Ads in Marketo?

You can set triggers based on specific actions within your LinkedIn Ads, such as when a new lead is captured via Lead Gen forms or when a campaign reaches a certain number of impressions or clicks. These triggers enable real-time engagement with users who interact with your ads.

Can we automatically update our leads in Marketo from LinkedIn initiatives?

Yes, using the integration between LinkedIn Ads and Marketo, you can automatically update lead records in Marketo whenever there are new interactions from your LinkedIn campaigns. This ensures that our lead data remains current and reflects any new actions they take.

How do actions in LinkedIn trigger workflows in Marketo?

Actions like form submissions via LinkedIn Lead Gen Forms can trigger automated workflows in Marketo. For instance, once a lead fills out a form, they can be automatically enrolled into an email nurture campaign based on their expressed interest.

Is it possible to track ROI from LinkedIn Ads within our integrated system?

Yes, by integrating these platforms, you have visibility into ROI tracking directly within Marketo dashboards. This allows for performance analysis of each ad and campaign against generated revenue and captured leads.

What happens if there's a syncing error between the two platforms?

If there's a syncing error between LinkedIn Ads and Marketo, our system provides detailed error logs accessible via the admin panel for troubleshooting. You can also set up notifications to alert your team immediately when errors occur.

Can custom fields be mapped during integration?

Yes, during the setup process of linking LinkedIn Ads with Marketo through our interface, you have the option to map custom fields from your Lead Gen Forms directly to corresponding fields in your Marketo database.

Connect LinkedIn Ads and Marketo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect LinkedIn Ads and Marketo to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Organization
  Required
- Event
  Required
Trigger
Scheduled
Try It
- Account
  Required
- Audience
  Required
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
Action
Write
- Account
  Required
- Audience Type
  Required
- Name
  Required
- Description
Action
Write
- Account
  Required
- Pivots
  Required
- Metrics
  Required
- Start Date
  Required
- End Date
- Time Granularity
Action
Write
- Form
Trigger
Scheduled
Try It

New Program
Triggers when a new program is created.
Trigger
Scheduled
Try It
- List
- Lead
  Required
Action
Write

- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email Address
- Additional Fields
- Partition
Action
Search or write

- Account
  Required
- Lead Form
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
Action
Write
- Account
  Required
- Audience
  Required
- Email Address
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- List
- Additional Fields
Trigger
Scheduled
Try It
- List
- Additional Fields
Trigger
Scheduled
Try It
- Partition
Action
Write
- Email Address
- Additional Fields
Action
Search