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How Zapier works

Zapier makes it easy to integrate Lofty with Mailchimp - no code necessary. See how you can get setup in minutes.

Select a trigger from Lofty

A trigger is an event that starts your Zap and runs the workflow. For example, with Lofty, a trigger could be "Segment Changed."
A trigger is the event that kicks off your automated workflow.

Setup an action from Mailchimp

An action is what takes place after the automation is triggered. For example, with Mailchimp, the action could be "Archive Subscriber."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Lofty to Mailchimp

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Triggers and actions are the main components of every automated workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Lofty to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Lofty + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Lofty and Mailchimp

How do I integrate Lofty with Mailchimp?

To integrate Lofty with Mailchimp, you can use automated workflows where Lofty triggers specific actions in Mailchimp. You would typically connect your accounts in our integration dashboard and select the appropriate triggers, such as adding a new contact in Lofty to create or update a subscriber in Mailchimp.

What are common triggers for the Lofty and Mailchimp integration?

Common triggers include when a new contact is added in Lofty or when an existing contact is updated. These actions can prompt Mailchimp to automatically add or update subscribers in specified lists.

Can I use this integration to send automated emails through Mailchimp?

Yes, once the integration is set up with appropriate triggers, such as a new contact being added to Lofty, Mailchimp can automatically send predefined email campaigns to these contacts without manual intervention.

What actions can be performed in Mailchimp using this integration?

With our integration, you can perform actions like adding or updating subscribers, creating campaigns, and segmenting lists based on the data received from Lofty. Once configured, these actions occur automatically whenever a trigger event happens.

Is it possible to segment my audience in Mailchimp based on data from Lofty?

Yes, you can automatically segment your audience in Mailchimp by using data received from Lofty during a trigger event. This allows targeted communication strategies based on the latest data insights from your contact list.

How secure is the integration between Lofty and Mailchimp?

We prioritize security by ensuring all data transferred between Lofty and Mailchimp is encrypted both at rest and during transit. Additionally, access controls are implemented so only authorized users have permissions required for specific settings adjustments.

Will I need any technical skills to set up the integration?

No technical skills are required. Our user-friendly interface guides you step-by-step through setting up triggers and actions so that you can quickly sync your platforms without needing any coding expertise.

Connect Lofty and Mailchimp to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Segment
      Required
    Trigger
    Instant
    Try It
  • Lofty triggers, actions, and search
    New Transaction

    New transaction trigger

    Trigger
    Instant
    Try It
    • Zap Trigger ID
      Required
    Trigger
    Instant
    Try It
    • First Name
    • Last Name
    • Email
    • Phone
    • Birthday
    • Street or Complete Address (Mailing Address)
    • Lead Type
    • Lead Ownership Level
    • Source
    • Segment
      Required
    • Tag
    • Note
    • Subscription - Smart Plans
    • Subscription - Property Alert
    • Subscription - Market Report
    • Min Price (Buyer)
    • Max Price (Buyer)
    • Location (Deprecated)
    • City (Buyer)
    • State (Buyer)
    • Zipcode (Buyer)
    • Address (Buyer)
    • Min Beds (Buyer)
    • Min Baths (Buyer)
    • Beds (Seller)
    • Baths (Seller)
    • Price (Seller)
    • Address (Seller)
    • SqFt (Seller)
    • City (Seller)
    • State (Seller)
    • Zipcode (Seller)
    • Send Welcome Email
    • City (Mailing Address)
    • State (Mailing Address)
    • Zip Code(Mailing Address)
    Action
    Write

Learn how to automate Lofty on the Zapier blog

Learn how to automate Mailchimp on the Zapier blog

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About Lofty
Lofty is a product of the technology company Lofty Inc, which offers a complete tech solution for real estate agents.
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