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Integrate Luma with Mailchimp to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate Luma with Mailchimp - no code necessary. See how you can get setup in minutes.

Select a trigger from Luma

A trigger is an event that starts your Zap and runs the workflow. For example, with Luma, a trigger could be "Event Updated."

A trigger is the event that kicks off your automated workflow.

Setup an action from Mailchimp

An action is what takes place after the automation is triggered. For example, with Mailchimp, the action could be "Archive Subscriber."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Luma to Mailchimp

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Luma to Mailchimp with a Zapier template.

Our most popular template

Add new Luma guests to Mailchimp lists
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Luma + Mailchimp
Update Mailchimp subscribers when Luma event guests change
Details
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Luma + Mailchimp
Add new Luma events to Mailchimp tag as subscribers
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Luma + Mailchimp
Create new campaigns in Mailchimp for every new event in Luma
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Luma + Mailchimp

Add new Luma guests to Mailchimp lists

Luma + Mailchimp

Update Mailchimp subscribers when Luma event guests change

Luma + Mailchimp

Add new Luma events to Mailchimp tag as subscribers

Luma + Mailchimp

Create new campaigns in Mailchimp for every new event in Luma

Luma + Mailchimp

Make work flow with AI

Level up your Luma to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Luma + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Luma and Mailchimp

How can I integrate Luma with Mailchimp?

You can integrate Luma with Mailchimp by using Zapier to set up automated workflows, known as Zaps, which connect the two platforms. You'll choose a trigger event in Luma, such as 'New Event Created', and then select an action in Mailchimp, like 'Add Subscriber to List', to complete the integration.

What triggers are available for Luma in a Mailchimp integration?

When integrating Luma with Mailchimp, you can use triggers such as 'New Event Created' or 'New RSVP Received'. These trigger actions will prompt a response in Mailchimp, such as adding new subscribers or updating existing subscriber information.

Which actions can be performed in Mailchimp following a Luma trigger?

Once a trigger from Luma is activated (e.g., 'New Attendee Registered'), you can perform several actions in Mailchimp like adding the attendee's email to a mailing list, updating contact information, or sending out automated emails or campaigns.

Do I need any coding skills to connect Luma and Mailchimp?

No coding skills are required. Our integration via Zapier allows you to connect Luma and Mailchimp using simple steps. You just have to pick your desired triggers and actions using dropdown menus. The platform handles the rest.

Can I automate email campaigns in Mailchimp based on events created in Luma?

Yes, you can automate email campaigns by setting up a Zap where an event creation in Luma acts as the trigger. This could automatically start an email campaign related to that event using the templates and settings configured within your Mailchimp account.

Is it possible to update subscriber data automatically when someone RSVPs on Luma?

Absolutely. When someone RSVPs on a Luma event, it can be set as a trigger that updates subscriber details or adds new subscribers automatically in your designated list on Mailchimp.

How do I handle errors during the integration setup between Luma and Mailchimp?

Errors during setup usually arise from improper configurations. We recommend double-checking your chosen triggers and actions for accuracy. If errors persist, our support team is available to help resolve any issues quickly.

Connect Luma and Mailchimp to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Luma and Mailchimp to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Event Updated
Triggers when an event is updated.
Trigger
Scheduled
Try It
Event Guest Updated
Triggers when a guest registers for your event, joins the event or updates their registration.
Trigger
Scheduled
Try It
- Audience
- Status
Trigger
Scheduled
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It

- Store
  Required
Trigger
Scheduled
Try It
- Audience
- Segment or Tag
  Required
Trigger
Scheduled
Try It

- Audience
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email Address
  Required
- Tag name
  Required
- Properties
Action
Write
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Audience
- Email Address
  Required
- Note
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Name
  Required
- Audience
Action
Search
- Audience
- Tag name
  Required
Action
Search or write

Event Created
Triggers when a new event is created
Trigger
Scheduled
Try It
Calendar Member Updated
Triggers when someone subscribes to your calendar.
Trigger
Scheduled
Try It
- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
Try It
New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Audience
Trigger
Instant
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Audience
- Tag name
  Required
Action
Write
- Tag name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Name
  Required
- Audience
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write

Automate Mailchimp: get inspired on the Zapier blog

About Luma

Luma is an event management app that gives you the tools to host delightful events.

Learn more Help

Related categories

Event Management

About Mailchimp

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

Learn more Help

Related categories

Email Newsletters

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Explore Luma + Mailchimp Integrations

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