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Integrate Magento 2.X with Google Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Magento 2.X with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Magento 2.X

A trigger is an event that starts your Zap and runs the workflow. For example, with Magento 2.X, a trigger could be "New Product."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Magento 2.X to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Magento 2.X to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Frequently Asked Questions about Magento 2.X + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Magento 2.X and Google Ads

To integrate Google Ads with Magento 2.X, ensure you have administrative access to both your Magento and Google Ads accounts. Additionally, the Google Shopping ads channel should be enabled in your Magento store settings.

You can track conversions by implementing the Global Site Tag (gtag.js) or using Google Tag Manager within your Magento store configuration. Ensure that conversion tracking codes are inserted on the relevant success pages in your checkout process.

Yes, automated feed updates can be set up using scheduled tasks (cron jobs) within Magento. This ensures that product information is consistently updated in line with changes made on your site.

For dynamic remarketing, you'll need to use triggers such as 'viewed product', 'added to cart', and 'purchase'. These actions must be tagged appropriately in your remarketing tag setup so that custom ads can be displayed based on user interactions.

Yes, you can import existing conversion actions into our integration. Ensure that these actions are correctly mapped within the tool to accurately reflect user interactions and outcomes observed on your platform.

The integration supports custom labels by allowing you to define specific criteria within your product feeds. This enables refined targeting based on attributes like seasonality or promotions directly from your Magento backend.

To maintain compliance with privacy regulations like GDPR, make sure you update privacy policies accordingly and secure user consent where applicable before deploying any tracking scripts or cookies related to advertising.

Connect Magento 2.X and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Magento 2.X and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Magento 2.X triggers, actions, and search
    New Customer

    Triggers when a new customer is created.

    Trigger
    Scheduled
    Try It
  • Magento 2.X triggers, actions, and search
    New Sales Order Credit Memo

    Triggers when a new sales order creditmemo is created.

    Trigger
    Scheduled
    Try It
  • Magento 2.X triggers, actions, and search
    New Sales Order Shipment

    Triggers when a new sales order is created (with line item support).

    Trigger
    Scheduled
    Try It
    • Order_id
      Required
    • Order Comment
    • Should Customer be Notified?
    • Should Comment be Visible on front?
    Action
    Write

Learn how to automate Magento 2.X on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Magento 2.X
Magento 2.X is the premier open source e-commerce app used by millions of customers each and every day.
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Related categories
  • eCommerce
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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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Related categories
  • Ads & Conversion
  • Google
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