Integrate Mailchimp with Salesforce to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Mailchimp with Salesforce - no code necessary. See how you can get setup in minutes.

Select a trigger from Mailchimp

A trigger is an event that starts your Zap and runs the workflow. For example, with Mailchimp, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Salesforce

An action is what takes place after the automation is triggered. For example, with Salesforce, the action could be "Add Contact to Campaign."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Mailchimp to Salesforce

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Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Mailchimp to Salesforce with a Zapier template.

Our most popular template

Add new Salesforce contacts to Mailchimp
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Salesforce + Mailchimp
Update Salesforce contacts when Mailchimp subscribers are updated
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Mailchimp + Salesforce
Add or update Mailchimp subscribers for new updated fields on Salesforce records
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Salesforce + Mailchimp
Add new Salesforce leads to Mailchimp lists
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Salesforce + Mailchimp
Create Salesforce leads from new Mailchimp subscribers
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Mailchimp + Salesforce
Update Mailchimp subscribers when Salesforce records are updated
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Salesforce + Mailchimp

Add new Salesforce contacts to Mailchimp

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Salesforce + Mailchimp

Update Salesforce contacts when Mailchimp subscribers are updated

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Mailchimp + Salesforce

Add or update Mailchimp subscribers for new updated fields on Salesforce records

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Salesforce + Mailchimp

Add new Salesforce leads to Mailchimp lists

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Salesforce + Mailchimp

Create Salesforce leads from new Mailchimp subscribers

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Mailchimp + Salesforce

Update Mailchimp subscribers when Salesforce records are updated

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Salesforce + Mailchimp

Add new customers in Mailchimp to Salesforce as contacts
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Mailchimp + Salesforce
Remove Mailchimp subscribers from tag when Salesforce records are updated
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Salesforce + Mailchimp

Make work flow with AI

Level up your Mailchimp to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Mailchimp + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Salesforce

How do I connect my Mailchimp account to Salesforce?

To connect Mailchimp to Salesforce, you'll need to use the integration options available in both platforms. Start by logging into your Mailchimp account, navigate to the 'Integrations' section, and select Salesforce. Follow the prompts to authenticate your Salesforce account and grant necessary permissions. You can choose triggers such as new subscribers in Mailchimp or when a lead is updated in Salesforce.

What kind of data can be synced between Mailchimp and Salesforce?

The integration allows you to sync contact data such as email addresses, names, and other subscriber information from Mailchimp lists into your Salesforce CRM. Additionally, you can export audience segments from Salesforce to create targeted campaigns in Mailchimp.

Can I trigger an email campaign in Mailchimp based on activities in Salesforce?

Yes, you can set up triggers for automated campaigns in Mailchimp based on specific activities or field updates in Salesforce. For example, when a new lead is added or an opportunity stage changes in Salesforce, it can trigger a relevant email campaign from your connected Mailchimp account.

How do I map fields between Mailchimp and Salesforce?

Field mapping is managed within the integration settings of both platforms. When setting up the integration, you'll be prompted to match fields from your Mailchimp contacts with those in Salesforce. It's crucial to ensure correct mapping so that data flows seamlessly without errors.

Is it possible to update existing contacts automatically with new information?

Absolutely. With our integration setup, any updates made to contacts' details either in Mailchimp or Salesforce will automatically sync across both platforms. This ensures that your records are always up-to-date without manual input.

Are there any limitations with syncing custom fields between the two platforms?

While most standard fields easily sync between Mailchimp and Salesforce, syncing custom fields might require additional configuration steps during setup. It’s recommended that these settings are carefully reviewed during the initial integration process.

How frequently does data sync occur between my accounts?

Data between Mailchimp and Salesforce typically syncs at regular intervals determined during the initial setup phase—you can often customize this frequency based on business needs. Triggers for immediate syncing include actions like adding new subscribers or updating key contact fields.

Connect Mailchimp and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Mailchimp and Salesforce to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Audience
- Status
Trigger
Scheduled
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- Audience
- Link
  Required
- Track all links clicks
Trigger
Scheduled
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- Store
  Required
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Audience
- Segment or Tag
  Required
Trigger
Scheduled
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- Audience
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write

- Audience
- Tag name
  Required
Action
Write
- Tag name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Name
  Required
- Audience
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write
New Contact
Triggers when a new Contact is created.
Trigger
Scheduled
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New Lead
Triggers when a new Lead is created.
Trigger
Scheduled
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- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Salesforce Object
  Required
- Record to Link
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Warning
- Opportunity
- Create New Opportunity
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- File
  Required
- Campaign Name
- Description
- Salesforce Object
  Required
Action
Write
- Campaign Name
- Body
- Salesforce Object
  Required
- IsPrivate
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Search Results
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
- Use Assignment Rules
Action
Search or write

- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
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New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
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- Audience
- Note_about_samples
Trigger
Instant
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- Audience
Trigger
Instant
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- Audience
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email Address
  Required
- Tag name
  Required
- Properties
Action
Write
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Audience
- Email Address
  Required
- Note
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Name
  Required
- Audience
Action
Search
- Audience
- Tag name
  Required
Action
Search or write
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Scheduled
Try It
- History Object
  Required
Trigger
Scheduled
Try It
New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
Try It
- Disclaimer
- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- IsPrivate
Action
Write
Create Contact
Creates a new contact in Salesforce.
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
Action
Search or write

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