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How Zapier works

Zapier makes it easy to integrate Mailchimp with Square - no code necessary. See how you can get setup in minutes.

Select a trigger from Mailchimp

A trigger is an event that starts your Zap and runs the workflow. For example, with Mailchimp, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from Square

An action is what takes place after the automation is triggered. For example, with Square, the action could be "Add Customer to Group."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Mailchimp to Square

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Triggers and actions are the main components of every automated workflow.

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25m

Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Mailchimp to Square integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Mailchimp + Square integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Square

How do I connect Mailchimp with Square using our platform?

You can integrate Mailchimp with Square through our platform by setting up a Zap that uses triggers and actions. For example, you can set a trigger for every new transaction in Square, which can then automatically add or update a subscriber in your Mailchimp list.

Can I use this integration to sync customer emails between Mailchimp and Square?

Yes, by setting up triggers such as 'New Customer' in Square, you can ensure emails are automatically added to your Mailchimp audience. This keeps your customer email list consistently updated without manual intervention.

Is it possible to create automated campaigns in Mailchimp based on Square transactions?

Absolutely. You can create automated workflows where each new transaction in Square acts as a trigger to start specific email campaigns or follow-ups within Mailchimp.

What types of data can be transferred from Square to Mailchimp using this integration?

Data that can be transferred typically includes customer information such as names, email addresses, and purchase details from transactions to help personalize marketing efforts.

Are there any limitations on the number of zaps I can set between Mailchimp and Square?

The number of zaps you can set up depends on your pricing plan with us. Each plan has a different limit on the number of zaps and tasks that you can use per month.

How often is data synchronized between Mailchimp and Square?

The synchronization occurs as defined by triggers in the zap setup. Typically, data is transferred almost instantly when an event matching your trigger occurs within either application.

Can we filter the information being passed from Square to Mailchimp? If so, how?

Yes, you can filter the data through condition-based triggers and actions while setting up your zap. This ensures only relevant information is passed according to predefined criteria you've set within our platform.

Connect Mailchimp and Square to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Audience
    • Status
    Trigger
    Scheduled
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Scheduled
    Try It
    • Store
      Required
    Trigger
    Scheduled
    Try It
    • Store
      Required
    Trigger
    Scheduled
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Scheduled
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Scheduled
    Try It
    • Audience
    • Note_about_samples
    Trigger
    Instant
    Try It
    • Audience
    Trigger
    Instant
    Try It

Learn how to automate Mailchimp on the Zapier blog

Learn how to automate Square on the Zapier blog

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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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    About Square
    Square creates tools that help sellers of all sizes start, run and grow their businesses. Square’s point-of-sale service offers tools for every part of running a business, from accepting credit cards and tracking inventory to real-time analytics and invoicing.
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