Integrate Mailchimp with Webflow to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Mailchimp with Webflow - no code necessary. See how you can get setup in minutes.

Select a trigger from Mailchimp

A trigger is an event that starts your Zap and runs the workflow. For example, with Mailchimp, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Webflow

An action is what takes place after the automation is triggered. For example, with Webflow, the action could be "Create Item."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Mailchimp to Webflow

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Mailchimp to Webflow with a Zapier template.

Our most popular template

Update Mailchimp lists with new Webflow form data
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Webflow + Mailchimp
Add new Webflow form submissions as tagged subscribers in Mailchimp
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Webflow + Mailchimp
Add or update Mailchimp subscribers for new Webflow orders
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Webflow + Mailchimp
Create new Webflow items from new Mailchimp campaigns
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Mailchimp + Webflow
Send campaigns in Mailchimp for new Webflow form submissions
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Webflow + Mailchimp
Add new Webflow orders to Mailchimp subscribers with tags
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Webflow + Mailchimp

Update Mailchimp lists with new Webflow form data

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Webflow + Mailchimp

Add new Webflow form submissions as tagged subscribers in Mailchimp

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Webflow + Mailchimp

Add or update Mailchimp subscribers for new Webflow orders

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Webflow + Mailchimp

Create new Webflow items from new Mailchimp campaigns

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Mailchimp + Webflow

Send campaigns in Mailchimp for new Webflow form submissions

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Webflow + Mailchimp

Add new Webflow orders to Mailchimp subscribers with tags

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Webflow + Mailchimp

Update Webflow live items when new unsubscribers occur in Mailchimp
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Mailchimp + Webflow
Update Webflow live items when new subscribers join segments or tags in Mailchimp
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Mailchimp + Webflow

Make work flow with AI

Level up your Mailchimp to Webflow integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Mailchimp + Webflow integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Webflow

How do I integrate Mailchimp with Webflow?

To integrate Mailchimp with Webflow, you can use automation tools that connect the two applications through triggers and actions. First, choose a trigger in Webflow, such as 'form submission,' and then select an action in Mailchimp, like 'add/update subscriber.' This process allows for seamless information flow between the two platforms.

What information can be shared between Mailchimp and Webflow?

When integrating Mailchimp with Webflow, you can share form submission data from your Webflow site to your Mailchimp list. This might include subscriber email addresses, names, and any custom fields you've set up within your forms.

Can I automatically add new form submissions in Webflow to my Mailchimp list?

Yes, by setting up a trigger such as 'New Form Submission' in Webflow and an action like 'Add/Update Subscriber' in Mailchimp, new subscribers will automatically be added to your selected Mailchimp list whenever a form is submitted on your Webflow site.

What do I need before integrating Mailchimp with Webflow?

You'll need active accounts for both Mailchimp and Webflow. Familiarity with both platforms is beneficial, as well as access to the API keys if required by the integration tool you're using.

Can I customize the data sent from Webflow forms to my Mailchimp account?

Yes, during the integration setup process you can map specific fields from your Webflow forms to corresponding fields in your Mailchimp account. This flexibility allows for collecting customized data that suits your marketing needs.

Is it possible to segment my audience based on data collected from my Website's sign-up forms?

Absolutely! By utilizing specific form fields or tags during the integration setup between Webflow and Mailchimp, you can segment your audience directly within your Mailchimp account based on various criteria collected at signup.

How can I ensure that duplicate contacts are not added to my list when using this integration?

Our system allows you to set up conditions where duplicates are not permitted. When configuring the 'Add/Update Subscriber' action in Mailchimp during integration setup, choose the option that updates existing contacts rather than adding new ones if they already exist based on email address.

Connect Mailchimp and Webflow to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Mailchimp and Webflow to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Audience
- Status
Trigger
Scheduled
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Audience
- Segment or Tag
  Required
Trigger
Scheduled
Try It

- Audience
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write

- Audience
- Tag name
  Required
Action
Write
- Tag name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Name
  Required
- Audience
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write
- Site
  Required
Trigger
Instant
Try It
- Site
  Required
- Collection
  Required
Action
Write
- Site
  Required
- Order
  Required
- Send Order Fulfilled Email
  Required
Action
Write
- Site
  Required
- Collection
  Required
- Item
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write

- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
Try It
New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Audience
Trigger
Instant
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email Address
  Required
- Tag name
  Required
- Properties
Action
Write
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Audience
- Email Address
  Required
- Note
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Name
  Required
- Audience
Action
Search
- Audience
- Tag name
  Required
Action
Search or write
- Help_text
- Site
  Required
- Form
  Required
Trigger
Instant
Try It
- Site
  Required
Trigger
Instant
Try It
- Site
  Required
- Collection
  Required
Action
Write
- Site
  Required
- Collection
  Required
- Item
  Required
Action
Write
- Site
  Required
- Order
  Required
- Comment
- Shipping Provider
- Shipping Tracking
Action
Write

Learn how to automate Mailchimp on the Zapier blog

Learn how to automate Webflow on the Zapier blog

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