Connect MailUp and Shopify to unlock the power of automation

No credit card required
Free forever for core features
14-day trial for premium features and apps

Choose a Trigger

Choose an Action

Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Quickly connect MailUp to Shopify with a Zapier template.

Our most popular template

Add new Shopify customers to a MailUp group instantly
Premium
Details
Try it
Shopify + MailUp
Add new Shopify abandoned carts to MailUp group as recipients
Premium
Details
Try it
Shopify + MailUp
Add new Shopify customers to a MailUp group instantly
Premium
Details
Try it
Shopify + MailUp
Add new Shopify paid orders to MailUp recipient group
Premium
Details
Try it
Shopify + MailUp

Add new Shopify customers to a MailUp group instantly

Premium

Details

Try it

Shopify + MailUp

Add new Shopify abandoned carts to MailUp group as recipients

Premium

Details

Try it

Shopify + MailUp

Add new Shopify customers to a MailUp group instantly

Premium

Details

Try it

Shopify + MailUp

Add new Shopify paid orders to MailUp recipient group

Premium

Details

Try it

Shopify + MailUp

How Zapier works

Zapier makes it easy to integrate MailUp with Shopify - no code necessary. See how you can get setup in minutes.

Select a trigger from MailUp

A trigger is an event that starts your Zap and runs the workflow. For example, with MailUp, a trigger could be "New Email Sent."

A trigger is the event that kicks off your automated workflow.

Setup an action from Shopify

An action is what takes place after the automation is triggered. For example, with Shopify, the action could be "Add Line Item to Order."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected MailUp to Shopify

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your MailUp to Shopify integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about MailUp + Shopify integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with MailUp and Shopify

How can I integrate MailUp with Shopify?

You can integrate MailUp with Shopify using tools like Zapier to automate workflows between the two platforms. This integration allows our users to set up 'Zaps,' which are automated workflows that connect your apps and services. Once connected, you can select triggers from Shopify, such as 'New Customer' or 'New Order,' and associate them with actions in MailUp, like adding a new subscriber to a list.

What triggers are available in Shopify for integration with MailUp?

In Shopify, some common triggers available for integration with MailUp include 'New Customer,' 'New Order,' 'Order Cancellation,' and 'Updated Order.' These triggers initiate actions in MailUp, like adding customers to email lists or sending targeted campaigns.

What kind of actions can be executed in MailUp when triggered by an event in Shopify?

When a trigger event occurs in Shopify, actions that can be executed in MailUp include adding or updating subscribers in a list, sending transactional emails, and starting drip campaigns. These actions help automate communication processes based on customer activity on your Shopify store.

Can I use customer data from Shopify to personalize my emails in MailUp?

Yes, you can use customer data from Shopify for personalization in your email campaigns in MailUp. The integration allows you to map data fields between platforms so that attributes like customer name and purchase history can dynamically personalize emails sent through MailUp.

How do I handle unsubscribes between Shopify and MailUp?

When a contact unsubscribes via an email sent through our system (MailUp), their status is automatically updated in the subscriber lists. However, handling unsubscribes from outside sources such as directly through Spotify needs setting up additional Zaps or manual syncing to ensure both platforms reflect the current unsubscribe status consistently.

Is it possible to segment my audience based on their shopping behavior on Shopify in MailUp?

Yes, segmentation is possible based on shopping behavior recorded on your Shopify store. You can set up Zaps that trigger when specific purchase-related conditions are met (like number of orders or total spending), allowing you to classify subscribers into segments within your email lists for targeted marketing.

Do I need technical skills to set up the integration between Shopfiy and MailUp?

No extensive technical skills are required. Our platform is designed for ease of use so you can create integrations using simple interfaces without needing coding expertise. With our step-by-step guidance, setting up Zaps connecting specific triggers in Shopify with actions in MailUp is straightforward.

Connect MailUp and Shopify to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- List
  Required
- Message
  Required
Trigger
Scheduled
Try It
- List
  Required
Trigger
Scheduled
Try It
- List
  Required
Trigger
Scheduled
Try It
- List
  Required
Trigger
Scheduled
Try It
- List
  Required
- Target Group
  Required
- Email
  Required
Action
Write

- List
  Required
- Email
  Required
Action
Write
- Message
  Required
- List
  Required
- Target Group
  Required
Action
Write

New Blog
Triggers when a new blog is added to your Shopify store.
Trigger
Scheduled
Try It
New Customer
Triggers when a new customer is added to your Shopify account.
Trigger
Scheduled
Try It
- Risk Level
Trigger
Scheduled
Try It
New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Trigger
Instant
Try It
New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Trigger
Instant
Try It
New Paid Order
Triggers when an order is paid (with line item support).
Trigger
Instant
Try It
New Product
Triggers when a product is created.
Trigger
Instant
Try It
Updated Customer
Triggers when a customer's information is updated.
Trigger
Instant
Try It
Updated Order
Triggers when an order is updated (with line item support).
Trigger
Instant
Try It
Updated Tag in Order
Triggers when a tag has either been added or removed from an order.
Trigger
Instant
Try It
- Customer
  Required
- Tags
  Required
- Overwrite existing tags?
Action
Write
- Name
  Required
- ExternalId
- A note about the company
- Company_contact
- Contact Email
- Contact First Name
- Contact Last Name
- Contact Phone
- Title
  Required
- Contact_locale
- Location
- Billing same as shipping address?
- Company_shippingAddress
- Shipping Address Line 1
- Shipping Address Line 2
- Shipping Address City
- Shipping Address Country Code
- Shipping_firstName
- Shipping_lastName
- Shipping Address Phone
- Shipping Address Recipient
- Shipping Address Zip
- Shipping Address Zone Code
- Location External ID
- Location_locale
- Location_name
- Location_note
- Location_phone
- TaxRegistrationId
Action
Write
- First Name
- Last Name
- Contact Email
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Contact Phone
- Tags
  Required
- A note about the company
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Write
- Order ID
  Required
- Fulfillment Order ID
  Required
- Notify Customer
- Address Line 1
- Street Address Line 2
- City
- Country Code
- State/Province Code
- Zip Code
- Tracking Company
- Tracking Number
- Tracking URL
Action
Write
- Contact Email
- Product
  Required
- Product Variant
- SKU (Stock Keeping Unit)
- Product Quantity
- Title
  Required
- Price
- Weight in Grams
- Price
- Rate
- Title
- A note about the company
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
  Required
- Buyer Accepts Marketing?
- Shipping_address_instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - Country Code
- Shipping Address - State/Province/Region
- Shipping Address - State/Province/Region Code
- Shipping Address - Postal/Zip code
- Billing_address_instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - Country Code
- Billing Address - State/Province/Region
- Billing Address - State/Province/Region Code
- Billing Address - Postal/Zip code
- Send_receipt
- Send_fulfillment_receipt
- Location
  Required
- Inventory_behaviour
- Financial_status
- Fulfillment Status
- Code
- Title
- Price
- Discounted Price
- Source
Action
Write
- Product
  Required
- Channel ID
  Required
- Publish Date
Action
Write
- Order ID
  Required
- Amount
- Currency
- Type
- Parent Transaction
- Warning
- Gateway
Action
Write
- Order ID
  Required
- Contact Email
- A note about the company
- Contact Phone
- Buyer Accepts Marketing?
- Remove Customer from Order?
- Tags
  Required
- Additional Details
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Company
- Shipping Address - Country
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Latitude
- Shipping Address - Longitude
- Shipping Address - Name
- Shipping Address - Phone
- Shipping Address - State/Province/Region
- Shipping Address - State/Province/Region Code
- Shipping Address - Postal/Zip code
Action
Write
- Product
  Required
- Title
  Required
- Product_type
  Required
- Vendor
  Required
- Payment Status
- Product Description
- Tags
  Required
- Category
- Collections to Join
- Collections to Leave
- Handle
- Redirect Handle?
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Name
  Required
- Contact Email
Action
Search
- Order ID
  Required
- Include Closed Fulfillment Orders
Action
Search
- Owner_resource
  Required
- Owner_id
  Required
Action
Search
- Ids
  Required
Action
Search
- Title
  Required
Action
Search
- SKU (Stock Keeping Unit)
Action
Search
- Name
  Required
- Contact Email
- First Name
- Last Name
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Contact Phone
- Tags
  Required
- A note about the company
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Search or write
- Product ID
  Required
- Title
  Required
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
- Tax Code
Action
Search or write

- List
  Required
Trigger
Scheduled
Try It
- List
  Required
Trigger
Scheduled
Try It
- List
  Required
Trigger
Scheduled
Try It
- List
  Required
- Subject
  Required
- Content
  Required
- Notes
Action
Write
- List
  Required
- Group Name
  Required
- Notes
- Deletable
Action
Write
- List
  Required
- Message
  Required
- Email
  Required
Action
Write
- Recipient to Remove
  Required
- List
  Required
Action
Write
- Blog
  Required
- Blog Entry Status
Trigger
Scheduled
Try It
Customer Account Enabled
Triggers when a customer account is enabled.
Trigger
Instant
Try It
- Abandoned Cart Age (Hours)
  Required
Trigger
Scheduled
Try It
New Draft Order
Triggers when a new draft order is created
Trigger
Instant
Try It
New Order
Triggers when an order is created (with line item support).
Trigger
Instant
Try It
New Refund
Triggers when a refund or partial refund occurs.
Trigger
Instant
Try It
New Tag Added to Customer
Triggers when a new tag is added to a customer.
Trigger
Scheduled
Try It
- Inventory Item
Trigger
Instant
Try It
Updated Product
Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.
Trigger
Instant
Try It
- Order ID
  Required
- Type of Line Item to Add
  Required
- Reason for Edit
- Notify the Customer?
Action
Write
- Blog
  Required
- Title
  Required
- Author Name
  Required
- Content
  Required
- Featured Image URL
- Excerpt/Summary
- Tags
  Required
- Is Published?
Action
Write
- Product ID
  Required
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
- Tax Code
Action
Write
- Contact Email
- Product
  Required
- Product Variant
- Product Quantity
- Title
  Required
- Price
- Weight in Grams
- A note about the company
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
  Required
- Shipping_address_instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Billing_address_instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
Action
Write
- Adjust or Set quantity?
  Required
- Name
  Required
- The reason for the quantity changes
  Required
- Location
  Required
- Product
  Required
- Product Variant
  Required
- Product Quantity
Action
Write
- Title
  Required
- Product_type
  Required
- Vendor
  Required
- Payment Status
- Product Description
- Tags
  Required
- Collection ID
- Handle
- A note about the company
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Customer
  Required
- Tags
  Required
Action
Write
- Customer
  Required
- First Name
- Last Name
- Contact Email
- Company Name
- Default Address
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Tags
  Required
- Contact Phone
- A note about the company
- Tax Exempt
- Tax Exemptions
- Accepts Marketing
Action
Write
- Product
  Required
- Product Variant
- Price
- Compare at Price
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Tax Code
- Charge Tax On This Variant?
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Query - Name
- Query - Confirmation Number
- Query - Email
- Query - Customer ID
- Query - Location ID
- Query - SKU
- Query - Order ID
- Sort Key
- Reverse?
- Raw Query
Action
Search
- Order ID
  Required
Action
Search
- Order ID
  Required
Action
Search
- Product Titles
  Required
Action
Search
- Product Titles
  Required
Action
Search
- Product ID
  Required
- Title
  Required
Action
Search
- Title
  Required
- Product_type
  Required
- Vendor
  Required
- Payment Status
- Product Description
- Tags
  Required
- Collection ID
- Handle
- A note about the company
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Search or write

Learn how to automate MailUp on the Zapier blog

Learn how to automate Shopify on the Zapier blog

About MailUp

MailUp is your complete email delivery solution. Send newsletters, create blog digests from RSS feeds, send automated messages when certain conditions occur. Advanced email marketing tools made easy.

Learn more

Related categories