Skip to content

Integrate Marketo with Keap Max Classic to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Marketo with Keap Max Classic - no code necessary. See how you can get setup in minutes.

Select a trigger from Marketo

A trigger is an event that starts your Zap and runs the workflow. For example, with Marketo, a trigger could be "New Form Submission."

A trigger is the event that kicks off your automated workflow.

Setup an action from Keap Max Classic

An action is what takes place after the automation is triggered. For example, with Keap Max Classic, the action could be "Create Company."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Marketo to Keap Max Classic

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024

G2 Badge - Best Results - Winter 2024

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Marketo to Keap Max Classic integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Connect Marketo and Keap Max Classic to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Marketo and Keap Max Classic to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Form
Trigger
Scheduled
Try It
New Program
Triggers when a new program is created.
Trigger
Scheduled
Try It
- List
- Additional Fields
Trigger
Scheduled
Try It
- Partition
Action
Write
- Email
  Required
- Additional Fields
Action
Search

New Action Sequence
Triggers when a new action sequence is added.
Trigger
Scheduled
Try It
New Company
Triggers when you add a new company.
Trigger
Scheduled
Try It

New Contact Action
Triggers when you add a new action for a contact (task, note, or appointment).
Trigger
Scheduled
Try It
Credit Card Charge
Triggers when a credit card charge is processed from Infusionsoft through a merchant account.
Trigger
Scheduled
Try It
New Invoice
Triggers when you add a new invoice.
Trigger
Scheduled
Try It
New Invoice
Triggers when you add a new invoice (with line item support).
Trigger
Scheduled
Try It
New Product
Triggers when you add a new product.
Trigger
Scheduled
Try It
- Product
  Required
- Subscription Plan
  Required
Trigger
Scheduled
Try It
New Tag
Triggers when you add a new tag.
Trigger
Scheduled
Try It
- Email
- Action Set/Sequence
- How to check for duplicates
- Opt-in
- FirstName
- LastName
- Tag Names
- JobTitle
- Company
  Required
- Lead Source
- Person Type
- Person Notes
- StreetAddress1
- StreetAddress2
- City
- State
- PostalCode
- Billing Address Zip Extension
- Billing Address Country
- Billing Address Type
- Shipping Address Street (Line 1)
- Shipping Address Street (Line 2)
- Shipping Address City
- Shipping Address State
- Shipping Address Zip Code
- Shipping Address Zip Extension
- Shipping Address Country
- Shipping Address Type
- Optional Address Street (Line 1)
- Optional Address Street (Line 2)
- Optional Address City
- Optional Address State
- Optional Address Zip Code
- Optional Address Zip Extension
- Optional Address Country
- Optional Address Type
- Phone1
- Phone1Ext
- Phone1Type
- Phone2
- Phone2Ext
- Phone2Type
- Phone3
- Phone3Ext
- Phone3Type
- Fax1
- Fax1Type
- Fax2
- Fax2Type
- Suffix
- Title
- Username
- EmailAddress2
- Website
- Facebook
- LinkedIn
- Twitter
- Birthday
- Anniversary
Action
Write
- Contacts
- From Address
- To Address
- CC Addresses
- BCC Addresses
- Content Type
- Subject
- HTML Body
- Text Body
Action
Write
- Contact
  Required
- Product
- Subscription Plan
- Promo Code
- Lead Affiliate
  Required
- Sale Affiliate
  Required
Action
Write
- Contact
  Required
- Email
- Action Set/Sequence
- Opt-in
- FirstName
- LastName
- Tag Names
- JobTitle
- Company
  Required
- Lead Source
- Person Type
- Person Notes
- StreetAddress1
- StreetAddress2
- City
- State
- PostalCode
- Billing Address Zip Extension
- Billing Address Country
- Billing Address Type
- Shipping Address Street (Line 1)
- Shipping Address Street (Line 2)
- Shipping Address City
- Shipping Address State
- Shipping Address Zip Code
- Shipping Address Zip Extension
- Shipping Address Country
- Shipping Address Type
- Optional Address Street (Line 1)
- Optional Address Street (Line 2)
- Optional Address City
- Optional Address State
- Optional Address Zip Code
- Optional Address Zip Extension
- Optional Address Country
- Optional Address Type
- Phone1
- Phone1Ext
- Phone1Type
- Phone2
- Phone2Ext
- Phone2Type
- Phone3
- Phone3Ext
- Phone3Type
- Fax1
- Fax1Type
- Fax2
- Fax2Type
- Suffix
- Title
- Username
- EmailAddress2
- Website
- Facebook
- LinkedIn
- Twitter
- Birthday
- Anniversary
Action
Write
- Contact
  Required
- Description
- Invoice Total
- Total Due
- Total Paid
Action
Search

- List
- Additional Fields
Trigger
Scheduled
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
- Lead
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email
  Required
- Additional Fields
- Partition
Action
Search or write
New Affiliate
Triggers when you add a new affiliate.
Trigger
Scheduled
Try It
New Contact
Triggers when you add a new contact.
Trigger
Scheduled
Try It
- Tag Name
  Required
Trigger
Instant
Try It
New Expense
Triggers when you add a new expense for an opportunity or leadsource.
Trigger
Scheduled
Try It
New Opportunity
Triggers when you add a new opportunity.
Trigger
Scheduled
Try It
New Payment
Triggers when you add a new payment of any type (Cash, Refund, check, PayPal, etc.).
Trigger
Scheduled
Try It
- Product
  Required
- Subscription Plan
  Required
Trigger
Scheduled
Try It
New Subscription Plan
Triggers when you add a new subscription plan.
Trigger
Scheduled
Try It
- Company
  Required
- Phone1
- Phone1Ext
- Email
- Fax1
- StreetAddress1
- StreetAddress2
- City
- State
- PostalCode
- Website
Action
Write
- Email
- Tag Names
Action
Write
- Contact
  Required
- Title
  Required
- Description
- Created By
Action
Write
- ProductName
  Required
- ProductPrice
- Description
- SKU
Action
Write
- Search Field
  Required
- Search Value
  Required
Action
Search
- Search Field
  Required
- Search Value
  Required
- Email
- Action Set/Sequence
- How to check for duplicates
- Opt-in
- FirstName
- LastName
- Tag Names
- JobTitle
- Company
  Required
- Lead Source
- Person Type
- Person Notes
- StreetAddress1
- StreetAddress2
- City
- State
- PostalCode
- Billing Address Zip Extension
- Billing Address Country
- Billing Address Type
- Shipping Address Street (Line 1)
- Shipping Address Street (Line 2)
- Shipping Address City
- Shipping Address State
- Shipping Address Zip Code
- Shipping Address Zip Extension
- Shipping Address Country
- Shipping Address Type
- Optional Address Street (Line 1)
- Optional Address Street (Line 2)
- Optional Address City
- Optional Address State
- Optional Address Zip Code
- Optional Address Zip Extension
- Optional Address Country
- Optional Address Type
- Phone1
- Phone1Ext
- Phone1Type
- Phone2
- Phone2Ext
- Phone2Type
- Phone3
- Phone3Ext
- Phone3Type
- Fax1
- Fax1Type
- Fax2
- Fax2Type
- Suffix
- Title
- Username
- EmailAddress2
- Website
- Facebook
- LinkedIn
- Twitter
- Birthday
- Anniversary
Action
Search or write

Learn how to automate Marketo on the Zapier blog

Learn how to automate Keap Max Classic on the Zapier blog

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn more Help

Related categories

Marketing Automation

Similar apps

HubSpot

Marketing Automation

Keap Max Classic

Marketing Automation

Pardot

Marketing Automation

About Keap Max Classic

Keap Max Classic is all-in-one marketing and sales automation software for small businesses. It effortlessly combines CRM, email marketing and e-commerce.

Related categories

Marketing Automation

Similar apps

HubSpot

Marketing Automation

Inbound Now

Marketing Automation, WordPress

Intercom

Customer Support

Connect Marketo to Keap Max Classic on the world's largest no-code automation platform

Sign up with Google