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Integrate Marketo with LinkedIn Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Marketo with LinkedIn Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Marketo

A trigger is an event that starts your Zap and runs the workflow. For example, with Marketo, a trigger could be "New Form Submission."
A trigger is the event that kicks off your automated workflow.

Setup an action from LinkedIn Ads

An action is what takes place after the automation is triggered. For example, with LinkedIn Ads, the action could be "Add Company to Audience."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Marketo to LinkedIn Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Marketo to LinkedIn Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Marketo + LinkedIn Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and LinkedIn Ads

To integrate LinkedIn Ads with Marketo, begin by accessing the LaunchPoint section in your Marketo account. From there, select the 'New Service' option and choose LinkedIn Lead Gen Forms as the service. Follow the on-screen instructions to connect your LinkedIn Ad Account using OAuth authentication. Complete the setup by mapping your form fields to Marketo fields.

You can set triggers based on specific actions within your LinkedIn Ads, such as when a new lead is captured via Lead Gen forms or when a campaign reaches a certain number of impressions or clicks. These triggers enable real-time engagement with users who interact with your ads.

Yes, using the integration between LinkedIn Ads and Marketo, you can automatically update lead records in Marketo whenever there are new interactions from your LinkedIn campaigns. This ensures that our lead data remains current and reflects any new actions they take.

Actions like form submissions via LinkedIn Lead Gen Forms can trigger automated workflows in Marketo. For instance, once a lead fills out a form, they can be automatically enrolled into an email nurture campaign based on their expressed interest.

Yes, by integrating these platforms, you have visibility into ROI tracking directly within Marketo dashboards. This allows for performance analysis of each ad and campaign against generated revenue and captured leads.

If there's a syncing error between LinkedIn Ads and Marketo, our system provides detailed error logs accessible via the admin panel for troubleshooting. You can also set up notifications to alert your team immediately when errors occur.

Yes, during the setup process of linking LinkedIn Ads with Marketo through our interface, you have the option to map custom fields from your Lead Gen Forms directly to corresponding fields in your Marketo database.

Connect Marketo and LinkedIn Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Marketo and LinkedIn Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
    Trigger
    Scheduled
    Try It
  • Marketo triggers, actions, and search
    New Program

    Triggers when a new program is created.

    Trigger
    Scheduled
    Try It
    • List
    • Lead
      Required
    Action
    Write
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write

Learn how to automate Marketo on the Zapier blog

Automate LinkedIn Ads: get inspired on the Zapier blog

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About Marketo
Marketo's marketing automation software helps marketers engage customers and prospects.
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    About LinkedIn Ads
    LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.
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