Poptin is a free lead capture platform that lets you create engaging web and mobile popups and improve your website's conversion rate.

Poptin

When a new lead's record is found, we will retrieve the lead's name (first and last), and e-mail. Select any additional fields to be retrieved.

Whether or not to include Program Context in the leads delivered from Marketo.

Whether or not to include Campaign Context in the leads delivered from Marketo.

Whether or not to include Trigger Context in the leads delivered from Marketo.

Whether or not to include Program Member Context in the leads delivered from Marketo.

Look for a specific updated field (by default we will look for any updated field)

We will retrieve the lead's name (first and last), and e-mail. Select any additional fields to be retrieved.

The lead partition to use (if any) when creating this lead.

The list to which the lead will be added.

This is the Lead's ID, which can be specified using one of the following:

* • Select **Use a Custom Value** and use the `+` button to select the Lead's `ID` field from a previous **Create or Update Lead** step in this Zap
* • Use the button **Add a Search Step** to find the Lead's ID.

The e-mail address of the lead, whose information will be updated.

Requests can only be made to domains associated by this application. View [documentation](https://help.zapier.com/hc/en-us/articles/12899607716493) for more details.

These params will be URL-encoded and appended to the URL when making the request.

Authentication headers are included automatically

Zapier will apply these optional headers and values to the request in addition to any headers created as part of the authentication mechanism.

Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, `{"foo": "bar"}` is perfectly valid.

Marketo's marketing automation software helps marketers engage customers and prospects.

Marketers, win back more time to do your most important work by using Zapier to streamline the manual process of managing your marketing funnels. Connect Marketo to Zapier and automatically capture lead info from other apps or update your CRM and contact list. Zapier helps you automatically run tasks in 1,000+ supported apps so you can spend less time in admin and focus your efforts on engaging customers and prospects.

Marketo

HubSpot is your all-in-one stop for all of your marketing software needs.

HubSpot

Keap Max Classic is all-in-one marketing and sales automation software for small businesses. It effortlessly combines CRM, email marketing and e-commerce.

Keap Max Classic

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Pardot

Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.

Intercom

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

Here are some creative ways to use Marketo with Zapier:

 Is exporting and importing CSVs taking up unnecessary time? Use Zapier to add new leads to Marketo from Facebook Lead Ads, LinkedIn Lead Gen Forms, and Typeform, and never worry about your leads sitting idly in your forms.

 Streamline your calls so you can focus on closing more deals. When a invitee schedules a call on Calendly, create a Zoom meeting link and add the invitee as new lead in Marketo.

Let your lead machine work for you. Capture more leads from your website with Poptin pop-ups and overlays, and get them right into your Marketo marketing automation process. Squeeze the most of your websites leads even when you’re away.

How this Poptin-Marketo integration works

Marketo + Poptin

Add new leads from Poptin to Marketo

Supported triggers and actions

New Lead

New Lead

New Self-Service Flow Action (SSFS)

Add Lead to List

API Request (Beta)

Find or Create Lead

New Form Submission

New Program

Updated Lead

Create or Update Lead

Find Lead

About Marketo

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HubSpot

Keap Max Classic

Pardot

About Poptin

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