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Integrate Microsoft Dynamics 365 CRM with Google Ads to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate Microsoft Dynamics 365 CRM with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Microsoft Dynamics 365 CRM

A trigger is an event that starts your Zap and runs the workflow. For example, with Microsoft Dynamics 365 CRM, a trigger could be "New Account."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Microsoft Dynamics 365 CRM to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Microsoft Dynamics 365 CRM to Google Ads with a Zapier template.

Our most popular template

Create Microsoft Dynamics 365 CRM leads for new Google Ads leads
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Google Ads + Microsoft Dynamics 365 CRM
Add Google Ads offline conversions for newly-updated Microsoft Dynamics 365 CRM opportunities
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Microsoft Dynamics 365 CRM + Google Ads
Add new leads from Microsoft Dynamics 365 CRM to Google Ads Custom Lists
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Microsoft Dynamics 365 CRM + Google Ads
Send Offline Conversion to Google Ads for New Lead in Microsoft Dynamics 365 CRM
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Microsoft Dynamics 365 CRM + Google Ads
Send offline conversion in Google Ads when an opportunity is updated in Microsoft Dynamics
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Microsoft Dynamics 365 CRM + Google Ads
Create Google Ads customer lists from new Microsoft Dynamics 365 CRM contacts
Premium
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Microsoft Dynamics 365 CRM + Google Ads

Create Microsoft Dynamics 365 CRM leads for new Google Ads leads

Premium

Google Ads + Microsoft Dynamics 365 CRM

Add Google Ads offline conversions for newly-updated Microsoft Dynamics 365 CRM opportunities

Premium

Microsoft Dynamics 365 CRM + Google Ads

Add new leads from Microsoft Dynamics 365 CRM to Google Ads Custom Lists

Premium

Microsoft Dynamics 365 CRM + Google Ads

Send Offline Conversion to Google Ads for New Lead in Microsoft Dynamics 365 CRM

Premium

Microsoft Dynamics 365 CRM + Google Ads

Send offline conversion in Google Ads when an opportunity is updated in Microsoft Dynamics

Premium

Microsoft Dynamics 365 CRM + Google Ads

Create Google Ads customer lists from new Microsoft Dynamics 365 CRM contacts

Premium

Microsoft Dynamics 365 CRM + Google Ads

Add new leads from Microsoft Dynamics 365 CRM to Google Ads Customer Lists
Premium
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Microsoft Dynamics 365 CRM + Google Ads
Create offline conversions in Google Ads for new contacts in Microsoft Dynamics 365 CRM
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Microsoft Dynamics 365 CRM + Google Ads

Make work flow with AI

Level up your Microsoft Dynamics 365 CRM to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Microsoft Dynamics 365 CRM + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Microsoft Dynamics 365 CRM and Google Ads

How do I start integrating Google Ads with Microsoft Dynamics 365 CRM?

To begin integrating Google Ads with Microsoft Dynamics 365 CRM, you'll need access to both accounts and the appropriate permissions to connect them. You can use integrations like ours, which allows you to link these platforms seamlessly by setting up triggers and actions that automate your workflows.

What are the key triggers available for Google Ads in the integration?

In our integration setup, key triggers for Google Ads include new lead form submissions, conversion tracking updates, and new campaign launches. These triggers can automate tasks such as creating a new contact or updating existing records in Microsoft Dynamics 365 CRM.

Which actions can be automated in Microsoft Dynamics 365 CRM through this integration?

Our integration allows you to automate several actions such as creating or updating leads and contacts, logging interactions, and even generating reports based on the data received from Google Ads.

Do I need any technical skills to set up the integration?

No specialized technical skills are required to set up the integration. Our platform provides a user-friendly interface where you can easily configure triggers and actions by following step-by-step instructions.

Can I customize workflows between Google Ads and Microsoft Dynamics 365 CRM?

Yes, you can fully customize your workflows. By selecting specific triggers from Google Ads and defining corresponding actions in Microsoft Dynamics 365 CRM, you tailor the integration to meet your business needs.

Are there any limitations on data types that can be transferred through this integration?

While most standard data types such as text fields are supported in transfers, certain custom fields may require additional configuration. We support a wide range of data types commonly used in marketing and sales processes.

How often is data synced between Google Ads and Microsoft Dynamics 365 CRM?

The frequency of data syncing depends on how you've set up your triggers. Real-time updates are possible with certain configurations so that when an event occurs in Google Ads, it immediately reflects in Microsoft Dynamics 365 CRM.

Connect Microsoft Dynamics 365 CRM and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Microsoft Dynamics 365 CRM and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Account
Triggers when a new account is created.
Trigger
Scheduled
Try It
New Contact
Triggers when a new contact is created.
Trigger
Scheduled
Try It
- Custom Entity
  Required
Trigger
Scheduled
Try It
- Info
Trigger
Scheduled
Try It
- Info
Trigger
Scheduled
Try It

- Info
Trigger
Scheduled
Try It
- Info
Trigger
Scheduled
Try It

- Info
Trigger
Scheduled
Try It
- Info
- Owner
Action
Write
- Info
- Owner
Action
Write
- Info
- Customer type
  Required
- Status
Action
Write
- Info
- Owner
Action
Write
- Info
- Owner
Action
Write
- Info
- Account
  Required
Action
Write
- Info
- Account
  Required
Action
Write
- Info
- Account
  Required
- State
Action
Write
- Info
- Account
  Required
Action
Write
- Info
- Account
  Required
Action
Write
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
- Search By Email Only
Action
Search
- Info
- Info_field_enable
- Custom Entity
  Required
- Match if any of the fields match (otherwise only match if all the fields match)
- Search By Email Only
Action
Search
- State
Action
Search
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
Action
Search
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
Action
Search
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
- Search By Email Only
- Owner
Action
Search or write
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
- Owner
Action
Search or write
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
- Owner
Action
Search or write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Info
Trigger
Scheduled
Try It
- Info
Trigger
Scheduled
Try It
New Case/Incident
Triggers when a new case/incident is created.
Trigger
Scheduled
Try It
New Invoice
Triggers when a new invoice is created.
Trigger
Scheduled
Try It
New Lead
Triggers when a new lead is created.
Trigger
Scheduled
Try It
New Opportunity
Triggers when a new opportunity is created.
Trigger
Scheduled
Try It
New Order
Triggers when a new order is created.
Trigger
Scheduled
Try It
- Info
Trigger
Scheduled
Try It
- Owner
Action
Write
- Owner
Action
Write
- Custom Entity
  Required
Action
Write
- Info
- Owner
Action
Write
- Info
- Owner
Action
Write
- Owner
Action
Write
- Info
- Custom Entity
  Required
Action
Write
- Info
- Account
  Required
Action
Write
- Info
- Account
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
- Search By Email Only
Action
Search
- Campaign_name
  Required
Action
Search
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
Action
Search
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
Action
Search
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
- Search By Email Only
- Owner
Action
Search or write
- Info
- Info_field_enable
- Custom Entity
  Required
- Match if any of the fields match (otherwise only match if all the fields match)
- Search By Email Only
Action
Search or write
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
- Owner
Action
Search or write
- Info
- Info_field_enable
- Match if any of the fields match (otherwise only match if all the fields match)
- Owner
Action
Search or write
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

Learn how to automate Microsoft Dynamics 365 CRM on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

About Microsoft Dynamics 365 CRM

Microsoft Dynamics is built for any device, anywhere. Built for you. For Dynamics Version 9 and Dynamics 365.

Learn more Help

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Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

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Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

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