Integrate ON24 with Marketo to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate ON24 with Marketo - no code necessary. See how you can get setup in minutes.

Select a trigger from ON24

A trigger is an event that starts your Zap and runs the workflow. For example, with ON24, a trigger could be "New Attendee."

A trigger is the event that kicks off your automated workflow.

Setup an action from Marketo

An action is what takes place after the automation is triggered. For example, with Marketo, the action could be "Add Lead to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected ON24 to Marketo

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect ON24 to Marketo with a Zapier template.

Our most popular template

Add new registrants from ON24 to Marketo
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ON24 + Marketo
Add new Marketo leads as registrants in ON24 for seamless event management
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Marketo + ON24

Add new registrants from ON24 to Marketo

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ON24 + Marketo

Add new Marketo leads as registrants in ON24 for seamless event management

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Marketo + ON24

Make work flow with AI

Level up your ON24 to Marketo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect ON24 and Marketo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect ON24 and Marketo to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Event ID
  Required
Trigger
Scheduled
Try It
- Event ID
  Required
Trigger
Scheduled
Try It
- Event ID
  Required
Trigger
Scheduled
Try It
- Webcast Source
  Required
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Live Start
  Required
- Time Zone
- Language Code
- Event Type
- Title
- Live Duration
- Promotional Summary
- Tag Campaign
- Archive Available
Action
Write
- Event ID
  Required
- Email
  Required
- First Name
- Last Name
- Company
- User Name
- Password
- Ext Event User CD
- Partner Ref
- Company Size
- Job Title
- Job Function
- Street Address 1
- Street Address 2
- Country
- City
- State
- Postal Code
- Home Phone
- Work Phone
- Fax
- Industry
- Other
- Notes
- Marketing Email
- Event Email
- Custom Field #1
- Custom Field #2
- Custom Field #3
- Custom Field #4
- Custom Field #5
- Custom Field #6
- Custom Field #7
- Custom Field #8
- Custom Field #9
- Custom Field #10
Action
Write

- Form
Trigger
Scheduled
Try It
New Program
Triggers when a new program is created.
Trigger
Scheduled
Try It

- List
- Lead
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email
  Required
- Additional Fields
- Partition
Action
Search or write

New Webcast
Triggers when a new Webcast is created.
Trigger
Scheduled
Try It
- Exclude Sub-Accounts
Trigger
Scheduled
Try It
- Event ID
  Required
Trigger
Scheduled
Try It
- Sub Client
- Title
- Tag Campaign
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Country Code
- Archive Available
- Live Start
  Required
- Live Duration
- Time Zone
- Language Code
- Event Type
Action
Write
- Time Zone
- Language Code
- Event Type
- Webcast Source
  Required
- Title
- Country Code
- Tag Campaign
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Campaign Code
- Live Start
  Required
- Live Duration
- Archive Available
- Promotional Summary
Action
Write
- List
- Additional Fields
Trigger
Scheduled
Try It
- List
- Additional Fields
Trigger
Scheduled
Try It
- Partition
Action
Write
- Email
  Required
- Additional Fields
Action
Search

Learn how to automate ON24 on the Zapier blog

Learn how to automate Marketo on the Zapier blog

About ON24

ON24 is a webinar-based marketing platform that drives demand generation and customer engagement.

Related categories

Webinars

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn more Help

Related categories

Marketing Automation

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Integrate ON24 with Marketo to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.