Integrate Pardot with Reply to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Pardot with Reply - no code necessary. See how you can get setup in minutes.

Select a trigger from Pardot

A trigger is an event that starts your Zap and runs the workflow. For example, with Pardot, a trigger could be "New Form Submission."

A trigger is the event that kicks off your automated workflow.

Setup an action from Reply

An action is what takes place after the automation is triggered. For example, with Reply, the action could be "Create\Update Person and Push to Campaign."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Pardot to Reply

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Pardot to Reply with a Zapier template.

Our most popular template

Update prospects in Pardot from inbox categories set for reply in Reply
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Reply + Filter by Zapier + Pardot
Add new prospects from Pardot to Reply and push to campaigns
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Pardot + Reply
Create prospects in Pardot from ibox categories set for reply in Reply
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Reply + Filter by Zapier + Pardot

Update prospects in Pardot from inbox categories set for reply in Reply

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Details

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Reply + Filter by Zapier + Pardot

Add new prospects from Pardot to Reply and push to campaigns

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Details

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Pardot + Reply

Create prospects in Pardot from ibox categories set for reply in Reply

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Reply + Filter by Zapier + Pardot

Make work flow with AI

Level up your Pardot to Reply integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Connect Pardot and Reply to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Pardot and Reply to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Form Submission
Triggers when a form is submitted.
Trigger
Scheduled
Try It
- List
  Required
Trigger
Scheduled
Try It
- List
  Required
- Prospect
  Required
Action
Write
- List
  Required
- Prospect
  Required
Action
Write
- Prospect
  Required
- Email Address
  Required
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write

- Email Address
  Required
Action
Search
Inbox Category Set for Reply
Triggers when reply marked with a new inbox category.
Trigger
Instant
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New Link Clicked
Triggers when a person clicks your link in email.
Trigger
Instant
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New Email Opened
Triggers when a person opens your email.
Trigger
Instant
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New Email Replied
Triggers when a person replied.
Trigger
Instant
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Add or Update Contact
Triggers when new contacts are created manually or existing contacts are updated manually.
Trigger
Instant
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- Campaign ID
  Required
- Force Push
- Email Address
  Required
- First Name
  Required
- Last Name
- Company
- Title
- Phone
- City
- State
- Country
- Timezone
- LinkedIn
Action
Write
- Email Address
  Required
Action
Write
- Sequence Id
  Required
- Contact Email
  Required
- Contact Id
- First Name
  Required
- Last Name
- Company
- Phone
- City
- State
- Country
- Title
- LinkedIn
- Sales Navigator
- Time Zone
Action
Write

New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Scheduled
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New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Scheduled
Try It
- Email Address
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- Name
  Required
- Campaign
- Lists
  Required
- From Name
  Required
- From Email
  Required
- Subject Line
  Required
- Email Body (Text)
  Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email Address
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write
New Person Bounce
Triggers when an email address bounce (soft & hard).
Trigger
Instant
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New Emails Sent
Triggers when new email sent (first step or follow-up).
Trigger
Instant
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New Person Opt Out
Triggers when a person clicks opt out link.
Trigger
Instant
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Prospect Finished
Triggers when a prospect finishes in terms of campaign.
Trigger
Instant
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Zapier Step Launched
Triggers when a Sequence's Zapier step is launched
Trigger
Instant
Try It
- Email Address
  Required
- First Name
  Required
- Last Name
- Company
- Title
- Phone
- City
- State
- Country
- Timezone
- LinkedIn
Action
Write
- Email Address
  Required
Action
Write
- Email Address
  Required
- Campaign ID
  Required
Action
Write

Learn how to automate Pardot on the Zapier blog

Learn how to automate Reply on the Zapier blog

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn more Help

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About Reply

Reply is a sales automation platform that puts outreach on autopilot, while still making each communication personal.

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Integrate Pardot with Reply to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.