Integrate Pendo with Marketo to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Pendo with Marketo - no code necessary. See how you can get setup in minutes.

Select a trigger from Pendo

A trigger is an event that starts your Zap and runs the workflow. For example, with Pendo, a trigger could be "Account in Report."

A trigger is the event that kicks off your automated workflow.

Setup an action from Marketo

An action is what takes place after the automation is triggered. For example, with Marketo, the action could be "Add Lead to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Pendo to Marketo

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Pendo to Marketo with a Zapier template.

Our most popular template

Create or update Marketo leads whenever new visitors appear in Pendo reports
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Pendo + Marketo

Create or update Marketo leads whenever new visitors appear in Pendo reports

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Pendo + Marketo

Make work flow with AI

Level up your Pendo to Marketo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect Pendo and Marketo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Pendo and Marketo to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Account Report
  Required
Trigger
Scheduled
Try It
- Form
Trigger
Scheduled
Try It
New Program
Triggers when a new program is created.
Trigger
Scheduled
Try It
- List
- Lead
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write

- Email
  Required
- Additional Fields
- Partition
Action
Search or write

- Account Report
  Required
Trigger
Scheduled
Try It
- List
- Additional Fields
Trigger
Scheduled
Try It
- List
- Additional Fields
Trigger
Scheduled
Try It
- Partition
Action
Write
- Email
  Required
- Additional Fields
Action
Search

Learn how to automate Pendo on the Zapier blog

Learn how to automate Marketo on the Zapier blog

About Pendo

Pendo is an extension of your product that captures user behavior, gathers feedback, and guides users.

Learn more

Related categories

Analytics

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn more Help

Related categories

Marketing Automation

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Integrate Pendo with Marketo to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.