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Select a trigger from respond.io

A trigger is an event that starts your Zap and runs the workflow. For example, with respond.io, a trigger could be "Contact Assignee Updated."

A trigger is the event that kicks off your automated workflow.

Setup an action from Zendesk Sell

An action is what takes place after the automation is triggered. For example, with Zendesk Sell, the action could be "Create Company."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected respond.io to Zendesk Sell

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Triggers and actions are the main components of every automated workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your respond.io to Zendesk Sell integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect respond.io and Zendesk Sell to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Contact Assignee Updated
Triggers when the assignee of a Contact is updated.
Trigger
Instant
Try It
- Contact Field Type
Trigger
Instant
Try It
- Source of the Event
Trigger
Instant
Try It
New Comment
Triggers when a new comment is posted to a conversation.
Trigger
Instant
Try It
- Message Type
Trigger
Instant
Try It

- Identifier Type
  Required
- Comment
  Required
Action
Write
- Identifier Type
  Required
- Tags
  Required
Action
Write

- Name
  Required
- Description
- Slug
- Type
  Required
Action
Write
- Identifier Type
  Required
Action
Write
- Identifier Type
  Required
Action
Write
- Identifier Type
  Required
Action
Write
- Identifier Type
  Required
- Assignment Type
  Required
Action
Write
- Identifier Type
  Required
- Name
  Required
Action
Write
- Optional
Action
Search
- Optional
Action
Search
- Identifier Type
  Required
Action
Search
- Identifier Type
  Required
- Message Id
  Required
Action
Search
- Search
Action
Search
- Is Company?
Trigger
Scheduled
Try It
New Deal
Triggers when a new deal is created.
Trigger
Scheduled
Try It
Updated Deal
Triggers when an existing deal is updated.
Trigger
Scheduled
Try It
Updated Lead
Triggers when an existing lead is updated.
Trigger
Scheduled
Try It
New Product in Catalog
Triggers when a new product in catalog is created. Requires Sell Enterprise Plan or higher.
Trigger
Scheduled
Try It
- Name
  Required
- Parent Company
- Email
- Work Number
- Mobile Number
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Write
- First Name
- Last Name
- Title
- Company
- Email
- Work Number
- Mobile Number
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Write
- Name
  Required
- Company
- Value
- Currency
- Hot
- Owner
- Pipeline
- Stage
- Source
- Tags
  Required
Action
Write
- Resource ID
  Required
- Related to
- Sequence ID
Action
Write
- First Name
- Last Name
- Company Name
- Email
- Work Number
- Mobile Number
- Title
- Source
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Conversation Status
  Required
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Write
- Content
  Required
- Related to
Action
Write
- Message Id
  Required
- Name
  Required
- Description
- SKU
- Active
- Max Discount
- Max Markup
- Unit Cost
- Unit Cost Currency
- Placeholder
- Unit Price
  Required
- Currency
Action
Write
- Company ID
- Company Name
- Email
Action
Search
- Company ID
- First Name
- Last Name
- Email
Action
Search
- Message Id
  Required
- Name
  Required
Action
Search
- Message Id
  Required
- Name
  Required
Action
Search
- Company ID
- Company Name
Action
Search
- Message Id
  Required
- Name
  Required
- Email
Action
Search
- Company ID
- First Name
- Last Name
- Email
- First Name
- Last Name
- Title
- Company
- Email
- Work Number
- Mobile Number
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Search or write
- Company ID
- Company Name
- First Name
- Last Name
- Email
- First Name
- Last Name
- Company Name
- Email
- Work Number
- Mobile Number
- Title
- Source
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Conversation Status
  Required
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Search or write

Contact Tag Updated
Triggers when Tag(s) are removed or added on a Contact.
Trigger
Instant
Try It
- Source of the Event
Trigger
Instant
Try It
Contact Lifecycle Updated
Triggers when a contact's lifecycle is updated
Trigger
Instant
Try It
New Contact
Triggers when new Contact is created.
Trigger
Instant
Try It
- Message Type
- Source of the Event
Trigger
Instant
Try It
- Name
  Required
- Description
- Color Code
- Emoji
Action
Write
- Identifier Type
  Required
- Contact's First Name
  Required
- Contact's Last Name
- Contact's Preferred Language
- Contact's Profile Picture URL
- Contact's Country
Action
Write
- Identifier Type
  Required
- Contact's First Name
  Required
- Contact's Last Name
- Contact's Preferred Language
- Contact's Profile Picture URL
- Contact's Country
Action
Write
- Name
  Required
Action
Write
- Identifier Type
  Required
- Channel Type
  Required
- Message Type
Action
Write
- Identifier Type
  Required
- Contact's First Name
  Required
- Contact's Last Name
- Contact's Preferred Language
- Contact's Profile Picture URL
- Contact's Country
Action
Write
- Identifier Type
  Required
- Conversation Status
  Required
Action
Write
- Current Name
  Required
- Name
  Required
- Description
- Color Code
- Emoji
Action
Write
- Optional
Action
Search
- Optional
Action
Search
- Identifier Type
  Required
Action
Search
- Message Id
  Required
Action
Search
- Message Id
  Required
Action
Search
- Is Company?
Trigger
Scheduled
Try It
- Pipeline
- Stage
Trigger
Scheduled
Try It
New Lead
Triggers when a new lead is created.
Trigger
Scheduled
Try It
- Related to
Trigger
Scheduled
Try It
- Related to
Trigger
Scheduled
Try It
- Message Id
  Required
- Name
  Required
- Parent Company
- Email
- Work Number
- Mobile Number
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Write
- Message Id
  Required
- First Name
- Last Name
- Title
- Company
- Email
- Work Number
- Mobile Number
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Write
- Message Id
  Required
- Name
  Required
- Company
- Value
- Currency
- Hot
- Owner
- Pipeline
- Stage
- Source
- Tags
  Required
Action
Write
- Sequence
  Required
- Resource ID
  Required
- Related to
- Sequence Owner ID
Action
Write
- Message Id
  Required
- First Name
- Last Name
- Company Name
- Email
- Work Number
- Mobile Number
- Title
- Source
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Conversation Status
  Required
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Write
- Name
  Required
- Description
- SKU
- Active
- Max Discount
- Max Markup
- Unit Cost
- Unit Cost Currency
- Placeholder
- Unit Price
  Required
- Currency
Action
Write
- Content
  Required
- Owner
- Due Date
- Alert
- Related to
Action
Write
- Company ID
- Company Name
- First Name
- Last Name
- Email
- Is Company?
Action
Search
- Company ID
- Company Name
Action
Search
- Company ID
- Company Name
- First Name
- Last Name
- Email
Action
Search
- Company ID
- Company Name
- Product SKU
Action
Search
- Message Id
  Required
- Stage Name
- Pipeline Name
Action
Search
- Company ID
- Company Name
- Email
- Name
  Required
- Parent Company
- Email
- Work Number
- Mobile Number
- Industry
- Tags
  Required
- Street
- City
- Zip/Post Code
- State or Region
- Country
- Owner
- Website
- Skype
- Facebook
- Twitter
- LinkedIn
- Fax
- Description
Action
Search or write
- Company ID
- Company Name
- Name
  Required
- Company
- Value
- Currency
- Hot
- Owner
- Pipeline
- Stage
- Source
- Tags
  Required
Action
Search or write
- Company ID
- Company Name
- Product SKU
- Name
  Required
- Description
- SKU
- Active
- Max Discount
- Max Markup
- Unit Cost
- Unit Cost Currency
- Placeholder
- Unit Price
  Required
- Currency
Action
Search or write

Learn how to automate respond.io on the Zapier blog

About respond.io

respond.io unifies customer communication across instant messaging, web chat, and email for organizations that market, sell, and support.

Learn more Help

Related categories

CRM (Customer Relationship Management)

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Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Zendesk Sell

Zendesk Sell (formerly Base) is a sales automation tool to enhance productivity, processes, and pipeline visibility for sales teams.

Related categories

CRM (Customer Relationship Management)

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