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Integrate SEMrush with Google Ads to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate SEMrush with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from SEMrush

A trigger is an event that starts your Zap and runs the workflow. For example, with SEMrush, a trigger could be "Completed Site Audit."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected SEMrush to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect SEMrush to Google Ads with a Zapier template.

Our most popular template

Create overview reports in SEMrush for new campaigns in Google Ads
Details
Try it
Google Ads + SEMrush
Generate SEMrush reports for new Google Ads campaigns
Details
Try it
Google Ads + SEMrush

Create overview reports in SEMrush for new campaigns in Google Ads

Google Ads + SEMrush

Generate SEMrush reports for new Google Ads campaigns

Google Ads + SEMrush

Make work flow with AI

Level up your SEMrush to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about SEMrush + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with SEMrush and Google Ads

How do I integrate Google Ads with SEMrush?

You can integrate Google Ads with SEMrush using automation tools like ours that facilitate triggers and actions between the two platforms. The integration involves setting up a connection where an action, such as updating a keyword list in SEMrush, is triggered by changes or specific metrics in your Google Ads account.

What trigger in Google Ads can initiate an update in SEMrush?

A common trigger from Google Ads to SEMrush is when a specific campaign or ad group hits predetermined performance thresholds, such as clicks or conversion rates. This can automatically start an update in SEMrush, like refreshing your keyword strategy analysis.

Can I automate keyword updates from SEMrush back to Google Ads?

Yes, you can automate the transfer of keyword updates from SEMrush directly into your Google Ads campaigns. By setting up the correct triggers in our platform, any significant changes or newly found keywords in SEMrush can automatically be added to relevant Google Ads campaigns.

Is it possible to set alerts for changes detected between the two platforms?

Our tools allow you to configure alerts that trigger when specific data points change significantly across either platform. For example, if there's a drop in ad performance detected on SEMrush that correlates with certain keywords being paused on Google Ads, you'll receive a notification.

What sort of analytics data can be synced between SEMrush and Google Ads?

You can sync various types of analytics data such as click-through rates (CTR), conversion metrics, and cost-per-click (CPC) statistics from your Google Ads account into SEMrush for deeper performance insight analysis.

Are there limitations on the types of data that can trigger actions between these platforms?

While most campaign metrics like impressions and conversions can serve as triggers for actions across these platforms, certain nuanced reporting details might not be supported fully due to different data structures.

How often are changes updated between Google Ads and SEMrush once integrated?

The frequency of updates depends on how you've configured your integration settings. Typically, you can set it for real-time updates or scheduled intervals depending on your workflow needs through our system.

Connect SEMrush and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect SEMrush and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Сhoose Site Audit Campaign
  Required
Trigger
Scheduled
Try It
- Project name
  Required
- Domain name
  Required
- Limit of checked pages
  Required
Action
Write
- Сhoose Site Audit Campaign
  Required
Action
Write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write

- Project name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write

- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Project name
  Required
Action
Search

- Сhoose Site Audit Campaign
  Required
Trigger
Scheduled
Try It
- Сhoose Site Audit Campaign
  Required
Action
Write
- Api_docs_info
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Project name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Project name
  Required
- Description
- Message
Action
Search or write

Automate Google Ads: get inspired on the Zapier blog

About SEMrush

SEMrush is an all-in-one marketing toolkit for digital marketing professionals.

Related categories

Analytics

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

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