Integrate SEMrush with HubSpot to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate SEMrush with HubSpot - no code necessary. See how you can get setup in minutes.

Select a trigger from SEMrush

A trigger is an event that starts your Zap and runs the workflow. For example, with SEMrush, a trigger could be "Completed Site Audit."
A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected SEMrush to HubSpot

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your SEMrush to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about SEMrush + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with SEMrush and HubSpot

You can connect HubSpot with SEMrush using our platform to automate your digital marketing tasks. By setting up triggers and actions, you can ensure that any updates in SEMrush directly reflect in your HubSpot CRM. For instance, a new keyword found by SEMrush can trigger a task creation in HubSpot for content development.

When integrating HubSpot with SEMrush, you have access to various triggers such as a new keyword discovery, ranking changes, or site audit completion in SEMrush. These triggers can initiate actions like creating marketing tasks or updating content calendars within your HubSpot environment.

Yes, you can set up a workflow where updates from SEMrush, like domain authority changes or new backlinks, trigger automatic contact updates in HubSpot. This ensures that your sales team always has the latest SEO insights relevant to client interactions.

Absolutely. You can customize the integration to suit your specific needs by selecting the exact triggers and corresponding actions that align with your marketing strategy. For example, a drop in keyword ranking could automatically notify your content team on Slack through an action setup.

Our platform handles data synchronization seamlessly through well-defined triggers and actions ensuring real-time two-way updates between HubSpot and SEMrush so you don't lose valuable data during transfer processes.

If an integration fails, check the error logs provided by our system to diagnose any issues related to credentials or API limits. Adjustments might be needed with the configured triggers or actions. Our support is also here to help troubleshoot problems promptly.

Yes, competitor analysis data from SEMrush can be integrated into your CRM activities on HubSpot by configuring certain triggers like 'Competitor Ranking Change' which could prompt strategic adjustments within your CRM for account-based management.

Connect SEMrush and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect SEMrush and HubSpot to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Сhoose Site Audit Campaign
      Required
    Trigger
    Scheduled
    Try It
    • Project name
      Required
    • Domain name
      Required
    • Limit of checked pages
      Required
    Action
    Write
    • Сhoose Site Audit Campaign
      Required
    Action
    Write
    • Note
    • Additional properties to retrieve
    Trigger
    Scheduled
    Try It
    • Сhoose Site Audit Campaign
      Required
    Trigger
    Scheduled
    Try It
    • Сhoose Site Audit Campaign
      Required
    Action
    Write
    • Api_docs_info
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write
    • Note
    • Additional properties to retrieve
    Trigger
    Scheduled
    Try It

Learn how to automate SEMrush on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

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About SEMrush
SEMrush is an all-in-one marketing toolkit for digital marketing professionals.
Related categories
  • Analytics
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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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Related categories
  • Marketing Automation
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