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Integrate Shift4Shop with Pardot to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Shift4Shop with Pardot - no code necessary. See how you can get setup in minutes.

Select a trigger from Shift4Shop

A trigger is an event that starts your Zap and runs the workflow. For example, with Shift4Shop, a trigger could be "New Customer."

A trigger is the event that kicks off your automated workflow.

Setup an action from Pardot

An action is what takes place after the automation is triggered. For example, with Pardot, the action could be "Add Prospect to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Shift4Shop to Pardot

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Shift4Shop to Pardot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Connect Shift4Shop and Pardot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Shift4Shop and Pardot to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Customer
Triggers when a new customer is created.
Trigger
Instant
Try It
Order Status Change
Triggers when the status of an order is changed.
Trigger
Instant
Try It
Product Deleted
Triggers when a product is deleted.
Trigger
Instant
Try It
Product Stock Changed
Triggers when a product stock changed.
Trigger
Instant
Try It
- OrderKey
  Required
- ItemQuantity
- CatalogID
  Required
Action
Write

- BypassOrderProcessing
- BypassOrderEmail
- InvoiceNumberPrefix
- InvoiceNumber
- CustomerID
- OrderDate
- OrderStatusID
- AlternateOrderID
- BillingFirstName
- BillingLastName
- BillingCompany
- BillingAddress
- BillingAddress2
- BillingCity
- BillingState
- BillingZipCode
- BillingCountry
- BillingPhoneNumber
- BillingEmail
- BillingOnLinePayment
- BillingPaymentMethodID
- ShipmentOrderStatus
- ShipmentAddress
- ShipmentAddress2
- ShipmentCity
- ShipmentCompany
- ShipmentCountry
- ShipmentEmail
- ShipmentFirstName
- ShipmentLastName
- ShipmentMethodName
- ShipmentShippedDate
- ShipmentPhone
- ShipmentState
- ShipmentZipCode
- ShipmentTax
- ShipmentTrackingCode
- ShipmentNumber
  Required
- CatalogID
  Required
- ItemID
- ItemShipmentID
- ItemQuantity
- ItemDescription
- ItemUnitPrice
- ItemWeight
- ItemOptionPrice
- ItemUnitCost
- ItemUnitStock
- OrderDiscount
- SalesTax
- OrderAmount
- TransactionID
- TransactionDateTime
- TransactionType
- TransactionMethod
- TransactionAmount
- TransactionApproval
- TransactionReference
- TransactionCVV2
- TransactionAVS
- TransactionResponseText
- TransactionResponseCode
- TransactionCaptured
- Referer
- Ip
- CustomerComments
- InternalComments
Action
Write
- Sku
- Name
  Required
- Cost
- Price
  Required
- RetailPrice
- SalePrice
- OnSale
- Stock
- ShortDescription
- Gtin
- Weight
- Height
- Width
- Depth
- Description
- Keywords
- MainImageFile
- MainImageCaption
- ThumbnailFile
- AdditionalImageFile2
- AdditionalImageCaption2
- AdditionalImageFile3
- AdditionalImageCaption3
- AdditionalImageFile4
- AdditionalImageCaption4
- Title
Action
Write

- OrderKey
  Required
Action
Search
- InvoicePrefix
- InvoiceNumber
- OrderStatus
- BillingEmail
- DateStart
- DateEnd
- LastUpdateStart
- LastUpdateEnd
Action
Search
New Form Submission
Triggers when a form is submitted.
Trigger
Scheduled
Try It
- List
  Required
Trigger
Scheduled
Try It
- List
  Required
- Prospect
  Required
Action
Write
- List
  Required
- Prospect
  Required
Action
Write
- Prospect
  Required
- Email
  Required
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
  Required
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- Email
  Required
Action
Search

New Order
Triggers when a new order is placed.
Trigger
Instant
Try It
Product Changed
Triggers when a product changed.
Trigger
Instant
Try It
Product New
Triggers when a new product is created.
Trigger
Instant
Try It
- CustomerId
- BillingFirstName
- BillingLastName
- BillingCompany
- BillingAddress
- BillingAddress2
- BillingCity
- BillingState
- BillingZipCode
- BillingCountry
- BillingPhoneNumber
- BillingEmail
- ShipmentFirstName
- ShipmentLastName
- ShipmentCompany
- ShipmentAddress
- ShipmentAddress2
- ShipmentCity
- ShipmentState
- ShipmentZipCode
- ShipmentCountry
- ShipmentPhone
- ShipmentEmail
Action
Write
- Email
  Required
- Password
  Required
- BillingCompany
- BillingFirstName
- BillingLastName
- BillingAddress1
- BillingAddress2
- BillingCity
- BillingState
- BillingZipCode
- BillingCountry
- BillingPhoneNumber
- BillingTaxID
- ShippingCompany
- ShippingFirstName
- ShippingLastName
- ShippingAddress1
- ShippingAddress2
- ShippingCity
- ShippingState
- ShippingZipCode
- ShippingCountry
- ShippingPhoneNumber
- ShippingAddressType
- CustomerGroupID
- Enabled
- MailList
- NonTaxable
- DisableBillingSameAsShipping
- Comments
- AdditionalField1
- AdditionalField2
- AdditionalField3
- TotalStoreCredit
- ResetPassword
Action
Write
- Sku
- Name
  Required
- Cost
- Price
  Required
- RetailPrice
- SalePrice
- OnSale
- Stock
- Mfgid
- ShortDescription
- Gtin
- NonTaxable
- NotForSale
- Hide
- GiftCertificate
- HomeSpecial
- CategorySpecial
- NonSearchable
- ShipCost
- Weight
- Height
- Width
- Depth
- SelfShip
- FreeShipping
- RewardPoints
- RedeemPoints
- DisableRewards
- StockAlert
- ReorderQuantity
- InStockMessage
- OutOfStockMessage
- BackOrderMessage
- InventoryControl
- Description
- Keywords
- ExtraField1
- ExtraField2
- ExtraField3
- ExtraField4
- ExtraField5
- ExtraField6
- ExtraField7
- ExtraField8
- ExtraField9
- ExtraField10
- ExtraField11
- ExtraField12
- ExtraField13
- FeatureTitle
- FeatureDescription
- MainImageFile
- MainImageCaption
- ThumbnailFile
- AdditionalImageFile2
- AdditionalImageCaption2
- AdditionalImageFile3
- AdditionalImageCaption3
- AdditionalImageFile4
- AdditionalImageCaption4
- ImageGalleryFile
- ImageGalleryCaption
- ImageGallerySorting
- CanonicalUrl
- PriceLevel2
- PriceLevel2Hide
- PriceLevel3
- PriceLevel3Hide
- PriceLevel4
- PriceLevel4Hide
- PriceLevel5
- PriceLevel5Hide
- PriceLevel6
- PriceLevel6Hide
- PriceLevel7
- PriceLevel7Hide
- PriceLevel8
- PriceLevel8Hide
- PriceLevel9
- PriceLevel9Hide
- PriceLevel10
- PriceLevel10Hide
- Title
- CustomFileName
- MetaTags
Action
Write
- OrderID
- OrderStatusID
- InternalComments
- CustomerId
Action
Write
- Email
  Required
- First Name
- Last Name
- Country
- State
- City
- Phone
Action
Search
- Sku
- Name
- Cost
- Price
- Stock
- Hide
- FreeShipping
- On Sale
- Non Tax
- NotForSale
Action
Search
New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Scheduled
Try It
New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Scheduled
Try It
- Email
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
  Required
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- Name
- Campaign
- Lists
  Required
- From Name
  Required
- From Email
  Required
- Subject Line
  Required
- Email Body (Text)
  Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
  Required
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write

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About Shift4Shop

Shift4Shop is an all-in-one eCommerce platform for online retailers of any size. It includes a full range of website building and business management features.

Learn more Help

Related categories

eCommerce

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn more Help

Related categories

Marketing Automation

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