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How Zapier works

Zapier makes it easy to integrate Shift4Shop with Pardot - no code necessary. See how you can get setup in minutes.

Select a trigger from Shift4Shop

A trigger is an event that starts your Zap and runs the workflow. For example, with Shift4Shop, a trigger could be "New Customer."
A trigger is the event that kicks off your automated workflow.

Setup an action from Pardot

An action is what takes place after the automation is triggered. For example, with Pardot, the action could be "Add Prospect to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Shift4Shop to Pardot

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Shift4Shop to Pardot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Connect Shift4Shop and Pardot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Shift4Shop triggers, actions, and search
    New Customer

    Triggers when a new customer is created.

    Trigger
    Instant
    Try It
  • Shift4Shop triggers, actions, and search
    Order Status Change

    Triggers when the status of an order is changed.

    Trigger
    Instant
    Try It
  • Shift4Shop triggers, actions, and search
    Product Deleted

    Triggers when a product is deleted.

    Trigger
    Instant
    Try It
  • Shift4Shop triggers, actions, and search
    Product Stock Changed

    Triggers when a product stock changed.

    Trigger
    Instant
    Try It
  • Shift4Shop triggers, actions, and search
    New Order

    Triggers when a new order is placed.

    Trigger
    Instant
    Try It
  • Shift4Shop triggers, actions, and search
    Product Changed

    Triggers when a product changed.

    Trigger
    Instant
    Try It
  • Shift4Shop triggers, actions, and search
    Product New

    Triggers when a new product is created.

    Trigger
    Instant
    Try It
    • CustomerId
    • BillingFirstName
    • BillingLastName
    • BillingCompany
    • BillingAddress
    • BillingAddress2
    • BillingCity
    • BillingState
    • BillingZipCode
    • BillingCountry
    • BillingPhoneNumber
    • BillingEmail
    • ShipmentFirstName
    • ShipmentLastName
    • ShipmentCompany
    • ShipmentAddress
    • ShipmentAddress2
    • ShipmentCity
    • ShipmentState
    • ShipmentZipCode
    • ShipmentCountry
    • ShipmentPhone
    • ShipmentEmail
    Action
    Write

Learn how to automate Shift4Shop on the Zapier blog

Learn how to automate Pardot on the Zapier blog

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About Shift4Shop
Shift4Shop is an all-in-one eCommerce platform for online retailers of any size. It includes a full range of website building and business management features.
Learn more
Related categories
  • eCommerce
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About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
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  • Marketing Automation
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