Integrate Shopify with Google Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Shopify with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Shopify

A trigger is an event that starts your Zap and runs the workflow. For example, with Shopify, a trigger could be "New Blog."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Shopify to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Shopify to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Shopify + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Shopify and Google Ads

First, ensure you have active accounts with both Google Ads and Shopify. Within your Shopify admin, navigate to the app’s settings and locate the Google channel app. You can follow the setup prompts for integrating your Google Ads account, which typically involves granting permissions for data sharing between platforms. Remember to confirm that your conversion tracking setup is correctly configured in Google Ads before finalizing the integration.

Once integrated, Shopify can automatically trigger actions like updating audiences in real time based on purchases, adjusting ad spend according to sales metrics, or initiating retargeting campaigns for users who abandon their shopping carts. These triggers help maintain synchronized data flows and optimize advertising efforts.

Yes, after linking your accounts, you can track conversions by setting up enhanced eCommerce tracking in Analytics connected to your Google Ads account. This allows us to import transaction data directly from Shopify into your ads reports as conversions. Ensure you configure goal completions or eCommerce tracking accurately for seamless reporting.

Typically, data synchronization between platforms is near real-time once connected effectively. This ensures that any purchase or customer interaction is quickly reflected in your audience metrics and campaign performance within Google Ads.

Before beginning the integration process, make sure you have admin access to both platforms. Verify that your business information is consistent across both accounts including currency settings and business names for smoother connectivity and data accuracy during synchronization.

No coding skills are required as this process mainly involves using interface-driven steps within both Shopify and Google platforms. However, understanding basic marketing terms related to conversion tracking might be beneficial during the setup phase.

Ensure that all necessary scripts are properly installed on your Shopify store pages. Double-check configurations within your Google Analytics linked properties—for example verifying if conversion IDs are correctly mapped—and review real-time analytics dashboards within a few hours of integration adjustments for potential insights on issues.

Connect Shopify and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Shopify and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Shopify triggers, actions, and search
    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search
    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Scheduled
    Try It
    • Risk Level
    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search
    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
    • Blog
      Required
    • Blog Entry Status
    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search
    Customer Account Enabled

    Triggers when a customer account is enabled.

    Trigger
    Instant
    Try It
    • Abandoned Cart Age (Hours)
      Required
    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search
    New Draft Order

    Triggers when a new draft order is created

    Trigger
    Instant
    Try It

Learn how to automate Shopify on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Shopify
Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
Learn moreHelp
Related categories
  • eCommerce
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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Help
Related categories
  • Ads & Conversion
  • Google
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