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Connect Variance and Intercom to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Variance with Intercom - no code necessary. See how you can get setup in minutes.

Select a trigger from Variance

A trigger is an event that starts your Zap and runs the workflow. For example, with Variance, a trigger could be "New Account."

A trigger is the event that kicks off your automated workflow.

Setup an action from Intercom

An action is what takes place after the automation is triggered. For example, with Intercom, the action could be "Add Note."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Variance to Intercom

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Variance to Intercom integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Connect Variance and Intercom to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Account
Triggers when a new account is created.
Trigger
Instant
Try It
- Account property
  Required
Trigger
Instant
Try It
- Account tag
  Required
Trigger
Instant
Try It
- Stream
  Required
Trigger
Instant
Try It
- Account
  Required
- Properties
Action
Write

- Account
  Required
- Account
- Properties
Action
Write
- Contact
  Required
- Event Type
  Required
- Occurred at
- Properties
Action
Write

- Account Search
  Required
Action
Search
- Account Search
  Required
Action
Search
- Account Search
  Required
Action
Search
- Account Search
  Required
Action
Search
- Account Search
  Required
- Account name
  Required
- Account domain
- External Account ID
- Properties
Action
Search or write
Lead Added Email
Triggers when a Lead enters an email address.
Trigger
Instant
Try It
New Lead
Triggers when a new Lead is created.
Trigger
Instant
Try It
- Which Tag?
Trigger
Instant
Try It
- Message body format
Trigger
Instant
Try It
New Conversation
Triggers when a new Conversation is created by a User in Intercom.
Trigger
Instant
Try It
New User
Triggers when a new User is created.
Trigger
Instant
Try It
Updated Contact
Triggers when a Contact is updated in Intercom.
Trigger
Instant
Try It
- Which Tag?
Trigger
Instant
Try It
- Contact email
- Note Text
  Required
Action
Write
- Title
  Required
- Description
- Note Text
  Required
- Author
  Required
- State
- Parent Collection
Action
Write
- Event name
  Required
- Created at
- Contact identifier type
  Required
- Metadata
Action
Write
- Ticket type
  Required
- Contact ID
  Required
- Company
  Required
Action
Write
- Account
  Required
- Reply Type
  Required
- Note Text
  Required
- Attachments
Action
Write
- From
  Required
- To
  Required
- Message Type
  Required
- Note Text
  Required
- Subject
- Template
- Create Conversation Without Contact Reply?
Action
Write
- Account
  Required
- Account name
  Required
- Contact email
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Write
- Contact email
- Account name
  Required
- User ID
- Company
  Required
- Unsubscribed From Emails
- Phone Number
- Created At
- IP Address
- Custom Attributes
Action
Write
- Api_docs_info
- Apply standard error handling?
  Required
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Additional Request Headers
- Note Text
  Required
Action
Write
- Search Field
  Required
- Match Type
  Required
- Conversation Status
- Updated After
- Updated Before
Action
Search
- Search Field
  Required
- Match Type
  Required
- State
- Updated After
- Updated Before
Action
Search
- Account
  Required
Action
Search
- Search Mode
- Search Value
- Account
  Required
- Account name
  Required
- Contact email
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Search or write

- Account tag
  Required
Trigger
Instant
Try It
New Contact
Triggers when a new contact is created.
Trigger
Instant
Try It
- Account property
  Required
Trigger
Instant
Try It
- Account name
  Required
- Account domain
- External Account ID
- Properties
Action
Write
- Contact email
- External Account ID
- Account name
  Required
- Account
- Properties
Action
Write
- Account
- Event Type
  Required
- Occurred at
- Properties
Action
Write
- Account
  Required
Action
Search
- Account Search
  Required
Action
Search
- Account
  Required
Action
Search
- Account Search
  Required
Action
Search
- Account Search
  Required
Action
Search
- Account Search
  Required
- Contact email
- External Account ID
- Account name
  Required
- Account
- Properties
Action
Search or write
Lead Converted to User
Triggers when a lead converts to a user.
Trigger
Instant
Try It
Contact Replied
Triggers when a Contact replies to a Conversation in Intercom.
Trigger
Instant
Try It
New Conversation Rating
Triggers when a conversation receives a rating.
Trigger
Instant
Try It
New Company
Triggers when a new Company is created.
Trigger
Instant
Try It
New Ticket
Triggers when a new Ticket is created in Intercom.
Trigger
Instant
Try It
- Which Tag?
Trigger
Instant
Try It
- Updates
  Required
- Update sample
Trigger
Instant
Try It
New Unsubscription
Triggers when a user unsubscribes from Intercom.io emails.
Trigger
Instant
Try It
- Contact identifier type
  Required
- Tag selection method
Action
Write
- Contact Type
  Required
- Note Text
  Required
Action
Write
- User Association Note
- Company
  Required
- Warning
- Account name
  Required
- Website
- Size
- Monthly Revenue
- Plan
- Industry
- Custom Attributes
Action
Write
- Contact identifier type
  Required
- Account
  Required
Action
Write
- Contact Identifier
- Note Text
  Required
Action
Write
- Company
  Required
- Account name
  Required
- Untag?
Action
Write
- Ticket
  Required
- Title
  Required
- Description
- State
- Is Open
- Snoozed Until
- Assigned Admin
Action
Write
- Contact email
- Custom Attributes
- Created At
- User ID
- Account name
  Required
- IP Address
Action
Write
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
- User Association Note
- Account name
  Required
- Plan
- Size
- Website
- Industry
- Custom Attributes
- Monthly Revenue
Action
Search or write

Learn how to automate Intercom on the Zapier blog

About Variance

Variance hooks into your customer data and makes it easy to access growth signals across product, marketing, and sales.

Related categories

Productivity

About Intercom

Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.

Learn more Help

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