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Optimizely lets you change the look of a web page with just a few clicks, to A/B test your site without developer skills.

Track customer interaction with your website and send emails based on these user interactions with Vero.

Unbounce makes it easy to launch your landing pages with an easy design editor plus a library of templates, designed and tested for conversions.

Kissmetrics offers a robust user experience tracker and analytics tool.

Zapier is an app automation platform that lets you connect over 750 business applications—without any coding required.

Crazy Egg is a user-friendly analytics tool that gives you visuals on key analytics.

Qualaroo is a real-time insights platform that helps you increase conversions by understanding what your customers are doing and why.

Typeform is a form app that lets you create quick, colorful, and interactive forms that people want to use.

Olark connects company reps to potential customers via an intuitive, easy-to-use chat software.

Keep an eye on your key metrics with a Geckoboard dashboard, which pulls data from over 60 web services.

HubSpot provides an arsenal of inbound marketing tools for non-tech users, including a CMS, social media monitoring app, landing page creator, and sales tools.

Gumroad is a simple yet powerful ecommerce platform for digital goods that is geared towards artists, musicians, and makers, but is also functional for lead generation magnets.

Open Site Explorer is a tool from Moz SEO that gives you quick access to social sharing and backlink data.

Balsamiq lets you rapidly create design wireframes with an interface that functions much like a whiteboard.

Technical Mktg is a database of tools and educational resources to help marketers develop important tech skills.

Business tips

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Editor's Note: A version of this post originally appeared on the Unbounce blog earlier this month. "Learn to code." This honorable slogan has become the focal point of campaigns targeted at students, new graduates and job seekers alike.

15 Tools for the Non-Tech Marketer

15 Tools for the Non-Tech Marketer

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