Alex Willen

The human side of business: Using your personal story in brand marketing

Hi there, folks—I'm Alex, the founder of Cooper's Treats. I was covered in an Associated Press piece that was syndicated across dozens of news outlets. It led to quite a few sales, a few retail stores reaching out to me, and a proud email from my dad.

Why the product experience should be front and center in eCommerce

With so much digital optimization going on, there's one big piece of the customer experience puzzle that's often overlooked: the product itself. The thing that gets shipped as a result of those successful ads, CRO, and emails is sometimes left in the dust.

Bundling your products for customer satisfaction—and profit

By taking your existing products and combining them into bundles, you can expand your offerings without having to create brand new products.

Start small: Getting your first customers through small-scale marketing tactics

While things like developing your products, setting up a corporation, and finding funding can be complex and difficult, there's always been one thing that has stood out to me as the most intimidating part of any new business: finding your first customers.