Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.

Allisa's articles

Marketing tips
Google Ads vs. Facebook ads: Which is best for your business? [2025]
Are Google Ads or Facebook ads better for your business? We compare the pros, cons, and key differences of both to help you choose the right platform for your needs.
By Allisa Boulette

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12 min read
Business tips
What is workflow orchestration? And how to get started
Workflow orchestration is the automated coordination and management of multiple tasks, systems, and data to create a unified end-to-end business process.
By Allisa Boulette

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10 min read
App tips
5 ways to save Gmail emails to Google Drive
Want to save emails from Gmail to Google Drive? Our step-by-step guide goes over 5 ways to back up your Gmail emails to Google Drive for easy access and storage.
By Allisa Boulette

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4 min read
App tips
4 ways to migrate from Dropbox to Google Drive
Easily migrate files from Dropbox to Google Drive with these four simple methods. This guide will help you transition from one cloud service to another.
By Allisa Boulette

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8 min read

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More from Allisa

App tips

How to record a podcast on Zoom: 6-step guide to podcasting remotely

Learn how to record a podcast on Zoom with our step-by-step guide. Discover optimal settings for high-quality audio and other tips for podcast recording on Zoom.

By Allisa Boulette

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8 min read

Best apps

The 5 best WordPress eCommerce plugins in 2025

We break down the best WordPress eCommerce plugins available in 2025 so you can discover which plugin is the best fit for your WordPress shop.

By Allisa Boulette

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10 min read

A hero image with an icon of a cursor clicking a CTA button and a line graph

Marketing tips

25 call to action examples (and free CTA generator)

Explore 25 effective CTA examples and learn to craft your own with a free generator. Boost engagement and conversions with these powerful marketing CTAs.

By Allisa Boulette

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22 min read