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Darren Greninger

Darren Greninger is a freelance commercial writer in Northern Virginia. He helps B2B companies create content with more emotion and humanity. When not playing butler to his demanding maltipoo, he likes nagging his family to go whole food plant based.

Darren's articles

Marketing tips
How to make your case studies high-stakes—and why it matters
Every day on your website, your marketing assets are either winning you new customers or costing you opportunities, so your case studies—AKA customer stories—should convey the highest stakes possible.
By Darren Greninger

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5 min read
Marketing tips
How to treat and prevent common marketing copy maladies
As a freelance writer and daily reader of marketing copy, I see a range of marketing copy that suffers from various maladies—some acute, some chronic. Rarely are these conditions fatal to your business, but they keep you from fully flourishing.
By Darren Greninger

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5 min read

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