Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

Elena Alston

Elena's articles

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More from Elena

Zapier feature guides

How to create a custom AI chatbot with Zapier Chatbots

Zapier Interfaces gives you the ability to create custom web pages and apps that can also pull in the power of GPT via a chatbot component. Learn how to create your own.

By Elena Alston

15 min read

Automation inspiration

6 ways to automate LinkedIn Matched Audiences

LinkedIn ads allow you to use advanced, professional audience targeting and a feature called Matched Audiences so you can reach the people who matter most to your business.

By Elena Alston

4 min read

Zapier feature guides

Zapier Central: Teach AI assistants to work across your favorite apps

Zapier Central is an experimental AI workspace where you can teach assistants to work across 6,000+ apps.

By Elena Alston

7 min read

Zapier feature guides

How to transfer existing data in a Zap

When running a business, data is constantly flowing—from customer records and employee information to project updates and sales leads.

By Elena Alston

7 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'