Elisa is freelance content writer for B2B companies and ghostwriter for people with thoughts to share but no or interest in writing. She helps organizations use words to inspire, motivate, and connect people.
Elisa Silverman
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More from Elisa
Marketing tips
Brand journalism: What is it and what can it do for your brand?
Not every bit of content has to apply to the pain points your company solves or benefits it provides—and that's where brand journalism comes in.
By Elisa Silverman
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7 min read
App comparisons
Roam vs. Notion: Which note-taking app is better?
The variable flexibility of Roam and Notion makes it difficult to compare them apples-to-apples. But I soldiered on by focusing mostly on their value for research and note-taking. After spending a ton of time with each app, here's what I found.
By Elisa Silverman
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8 min read
Marketing tips
Zero-click and no-click content
No-click and zero-click content are types of standalone content (usually at the top of the funnel) that provide your market with useful information, asking nothing in return.
By Elisa Silverman
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7 min read
Marketing tips
Why customer marketing should be a priority—and how to make it one
Nobody enjoys being taken for granted. Customers are no different. If you want to keep them, increase their individual sales, and perhaps make unofficial ambassadors out of them, you need to continue marketing to them.
By Elisa Silverman
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8 min read
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