Jeremy DuCheny

How to drive conversions with TikTok Lead Generation

It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.

How to get your customers' attention—and keep it—with a compelling narrative

I spoke with Peep Laja, CEO of Wynter, which hosted a conference in April of 2021 on the importance of storybranding. He told me that there are only two ways businesses can compete in the crowded marketplace today: on innovation or on brand.

How BlitzMetrics founder Dennis Yu uses Zapier in his marketing workflows

Dennis Yu is a powerhouse in the digital marketing space. He has advised many large well-established brands on how to more effectively market their goods and services. Automation with Zapier is a critical part of the future of marketing.

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.