Matt Ellis

WooCommerce is the simplest way to get started with the self-hosted eCommerce adventure. It's a free WordPress plugin that you can install onto an existing WordPress site, and only takes a few more steps than Shopify to start selling products.

A lot can slip through the cracks when overseeing multiple marketing strategies, but the 4 Ps of marketing, AKA marketing mix, act as a useful safety net—never mind that they sound like the start of a kindergarten lesson.

eCommerce is hard enough for full-time retailers, so doing it as a side hustle might seem overwhelming. But promotional merchandising can improve business for any company or influencer.

Do you ever wonder about those sages who live alone in the mountains, and think, "I bet they could fill out a spreadsheet in no time!"? The science, somewhat surprisingly, suggests that they could.