Matt Ellis is a freelance content writer, specializing in design, eCommerce, and digital marketing. For over a decade, he's been sharing his industry knowledge through eBooks, website copy, and blog articles just like this one.
Matt Ellis
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![An app tips hero image for WooCommerce featuring the logo in a white square on a purple background.](http://images.ctfassets.net/lzny33ho1g45/5g50RQMRoaP1irj4TQKd3u/dc7cf80d796406070238b9bbf789706b/woocomerce.png?)
App tips
WooCommerce is the simplest way to get started with the self-hosted eCommerce adventure. It's a free WordPress plugin that you can install onto an existing WordPress site, and only takes a few more steps than Shopify to start selling products.
By Matt Ellis
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7 min read
![A hero image with an icon representing social media (a phone with a heart)](http://images.ctfassets.net/lzny33ho1g45/2Ab3ZEjl1co5VWs2r1kCSa/477aa8ecc578e65a1c3f687f476f9f73/no_social_media_experiment.png?)
Marketing tips
A lot can slip through the cracks when overseeing multiple marketing strategies, but the 4 Ps of marketing, AKA marketing mix, act as a useful safety net—never mind that they sound like the start of a kindergarten lesson.
By Matt Ellis
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6 min read
![A hero image with an icon of a shopping cart, indicating eCommerce](http://images.ctfassets.net/lzny33ho1g45/57ZBPMiDHKmdGz0lLcwQu5/b9255bedf4c81bb1232d422310028478/ecommerce.jpg?)
Business tips
eCommerce is hard enough for full-time retailers, so doing it as a side hustle might seem overwhelming. But promotional merchandising can improve business for any company or influencer.
By Matt Ellis
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6 min read
![Hero image of a woman leaning back in a chair with her arms behind her head and her eyes closed](http://images.ctfassets.net/lzny33ho1g45/mindfulness-and-productivity-p-img/ea26ee31c7b3116eaa910056f284e102/mindfulness-and-productivity-00-hero.png?)
Productivity tips
Do you ever wonder about those sages who live alone in the mountains, and think, "I bet they could fill out a spreadsheet in no time!"? The science, somewhat surprisingly, suggests that they could.
By Matt Ellis
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10 min read
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