App tips

Whether you're using Reddit to market your brand or to post a video of your pets playing chess, your karma lets your community know just what kind of redditor you are. If you want more success on Reddit, here's how to get more karma.

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How to get karma on Reddit

No one likes email. We're always looking for ways to spend less time in our inboxes with filters, templates, and auto-replies. But there's another small change you can make to keep your emailing as quick as possible: Gmail shortcuts.

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The Gmail shortcuts you should actually be using to navigate your inbox

Best apps

Twitter has a history of being an internet staple, and it dominated for so long that it can be hard to find an equivalent. If you're looking for a Twitter alternative, here's a list of some of the most viable picks I could find in my search.

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The 8 best Twitter alternatives in 2025

The modern sales landscape is a double-edged sword.

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The 24 best sales tools

Whether you're trying to weave together a jumble of ideas, fix split infinitives, or nail down that hard-to-think-of word, there are plenty of writing apps to help you.

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The best free writing software

Here's how to check analytics on Instagram and other tools, and how to apply your findings to your social media strategy.

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How to check Instagram analytics (and apply them to your social strategy)

Business tips

I've read more books about business than I can count. Some are trash, some are gold. Here, I've curated a few of my favorites—the ones that were and continue to be the most helpful throughout my learning experience.

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16 books every small business owner should read

Marketing tips

 I learned a lot working with the Unwinnable team to engage subscribers with a Discord community. I'd like to share what I learned, so here's how you can create a Discord community for your brand.

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How to build a Discord community for your brand

Learn how to add roles in Discord—and how to make the most of them.

How to manage Discord roles

Productivity tips

Apps aren't everything. Despite the plethora of to-do apps and note-taking apps available, pen and paper can still be a valuable productivity tool.

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Build the perfect productivity system with paper notebooks and digital tools

I asked professionals across industries and with all sorts of backgrounds about their experiences to see what they thought about the generalist vs. specialist debate.

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Generalist vs. specialist: Which should you be? 

What's the current situation with TikTok, and what should you do to future-proof your marketing? I'll answer both questions with input from social media managers wrestling with the same issues.

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How marketers can prepare for a potential TikTok ban in the United States

Verticalization is growing in popularity, so I chatted with some marketing pros across multiple industries to learn why it's a solid strategy—and how to do it right.

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A guide to verticalization: What it is, when to try it, and how to get started

Since it's tricky to navigate TikTok ads on your own, it helps to get inspiration from other brands who've done it well. 

8 TikTok ads examples to spark campaign ideas

If I asked you how much time it takes you to do one of your everyday tasks, how accurately could you answer?

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How to manage your perception of time

Here, I'll walk you through how you can use Discord Server Subscriptions to earn money for yourself or your business.

How to monetize Discord with Server Subscriptions and Server Shops

Regardless of the purpose, many Discord servers have a process for greeting new members—including a welcome screen, welcome messages, and welcome channels.

How to create a Discord welcome experience for new members

I've started using a statement of work (SOW) with new clients: it lets us establish a process ahead of time and ensures we're on the same page before diving in. Here, I'm sharing the SOW template I created.

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How to write a statement of work (with template and example)

App tutorials

Navigating between—and keeping up with—several different social media accounts can prove to be a Herculean task.

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How to use Buffer for social media management

Learn how to put a link in your TikTok and Instagram bios—and how to create a dedicated link in bio page.

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What does link in bio mean? And how to make a link in bio page

Blank rows happen, and they make your spreadsheet look terrible. They also might mess up your data. Here's how to get rid of blank cells in Excel Online, one at a time or en masse.

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How to delete blank rows in Excel

Here, I'll go over some helpful features that you might not learn about when you first hear of Buffer. There are options for free and paid users—something for everyone.

11 helpful Buffer features for better social media management

Here's how to use Keywords Everywhere to break into SEO as a beginner.

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How to do keyword research on a budget with Keywords Everywhere

Here's how to create graphics in Buffer using its Canva integration. It's and easy way to create social media graphics from within your scheduling tool.

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How to create social media graphics in Buffer using the Canva integration

You need to go in with a solid, clear strategy for each individual Facebook ads campaign you create. To help, I'm sharing a Facebook ad strategy template I've used with clients to help them maintain focus and get the best results.

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How to create a Facebook ad strategy (with template)

A LOOKUP guide for databases, spreadsheets, and across apps

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How to find records in Google Sheets, Excel, and across apps

"Giving feedback turns out to be the unnatural atomic building block atop which the unnatural skill set of management gets built," wrote Andreessen Horowitz co-founder and venture capitalist Ben Horowitz.

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5 of the best ways to give effective feedback

When I really focus on what I'm doing and work hard, I'm usually surprised at how much I can get done. Something that should take half a day can be done in a couple of hours when I'm truly focused.

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12 of the best ways to work smarter, not harder

Trying to find old files is like trying to go back in time and read your own mind. Where would I have saved those pictures from Australia?!? you think, before spending a frustrating half hour digging through folders and folders of miscellaneous images.

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How to use tags and labels to organize your files

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6 ways to make your content stand out in the AI writing wave

Here's how to create a Discord server, from the basics to advanced settings.

How to make a Discord server

Here, I'll show you how to use Canva to make some basic brand assets, so you can build a consistent and effective brand even if you have zero background in design. 

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How to create brand visuals for free in Canva

This offboarding checklist will make the process less awkward—and more secure.

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Employee offboarding checklist: A template for employee departures

This new hire onboarding checklist will keep you and your new employees on track.

New hire checklist: An employee onboarding checklist template

With a zillion different gadgets—and even more accounts—required for knowledge workers, it's a full-time job (and then some) to manage it all. But if you don't wrangle it all effectively, you run the risk of security issues—not to mention inefficiencies.

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IT device management: 7 tools for managing employee devices and accounts

These are the shortcuts that will help keep you from frantic fumbling in the middle of Zoom calls.

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6 Zoom shortcuts for less fumbling during meetings

HARO is a place to share your thoughts with writers to help you get exposure for your company. But a writer will only use your pitch if it adds value to their writing. Here are my tips for how to craft the best pitch for HARO.

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How to write a HARO pitch

There's no such thing as a recession-proof business, since every financial crisis is different. But certain types of businesses have traits that help them hold up in tough economic times.

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7 recession-proof business ideas

Managing your employees' technology is one of the most important factors in smooth onboarding and offboarding systems. 

10 tips and tools for IT teams to onboard and offboard employees

Even if you make your product as error-proof as possible, people are going to ask questions. We all understand the world in different ways—not to mention that accidents happen. So where are your customers going to go when they need that help?

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How to build an effective customer support knowledge base

Follow this process to pick an email marketing app that fits your needs—without the overwhelm.

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How to choose email marketing software

Here are seven things that I've learned through my experience—it's a combination of how-to tips and strategy suggestions, and they'll help you build a Facebook Page for your business that does more than just collect dust.

How to create a Facebook business Page that works

Whether or not you've signed up for Twitter, you have the power to perform detailed queries on the endless stream of Tweets by using the site's advanced search.

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The ultimate guide to Twitter advanced search

Many popular Twitter meme formats can fall flat for screen reader users. If you want to make your web content accessible, you'll need to tweak your memes. Here are a few tips.

How to make your Twitter memes accessible for screen readers

How did the FF14 team manage to build such a loyal customer base? The answer goes beyond game quality. The people behind FF14 actively invest in business and marketing practices that build customer trust.

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What a popular multiplayer role-playing game can teach us about customer loyalty

I've been in the content marketing biz for four years, and for a lot of that time, I felt conflicted about my work. Why? It felt like there was no meaning in the words I wrote and read.

Melissa King

Melissa's articles

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