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Pardot

You can use automation to streamline your Pardot workflows, scale your marketing automation efforts, and free up time for more strategic initiatives.

5 ways to automate Pardot | Zapier

5 ways to automate Pardot with Zapier

Boost your prospect list with ease using this workflow. When a potential client fills out a Lead Gen Form on LinkedIn Ads, their information will be immediately added to your Pardot list, optimizing your lead management process and saving you time. Enhance your marketing efforts and stay on top of potential opportunities with this reliable automation.

LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.

LinkedIn Ads

Triggers when you receive a new form response tied to a Company Page, Product Page, or Event.

New Lead Gen Form Response (Organic Content)

Triggers when you receive a new form response for an ad.

New Lead Gen Form Response (Sponsored content)

Add Company to Audience

Add Contact to Audience

Creates an Audience that you can add Contacts or Companies to.

Create Audience

Sends a Conversion Event to a Conversion.

Send Conversion Event

Removes an email address from an Audience.

Remove Email from Audience

Create Report

Custom Actions (Beta)

This is an advanced action which makes a raw HTTP request that includes this integration's authentication.

API Request (Beta)

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

New Form Submission

Triggers when a new Prospect is synced to Pardot.

New Prospect

Triggers when a Prospect is added to a list.

Prospect Added to List

Triggers when a Prospect is created or updated in Pardot.

New or Updated Prospect

Finds an existing prospect by email address.

Find Prospect

Find or Create Prospect

Add Prospect to List

Creates a new Prospect record within Pardot.

Create Prospect

Removes an existing prospect from a list.

Remove Prospect From List

Send List Email

Update Prospect

Add new LinkedIn Ads lead gen form responses to Pardot as prospects on a list

Easily grow your Pardot prospect list with this seamless workflow. When a new lead is captured through Facebook Lead Ads, this automation adds them to a designated list in your Pardot account straight away. Keep your marketing efforts streamlined and stay focused on nurturing those leads.

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Facebook Lead Ads

New Lead

Add new Facebook Lead Ads leads to a Pardot list as prospects

Receive instant notifications in your Pardot account when a new response is generated on your LinkedIn Ads lead generation forms. This automation helps to ensure your Pardot prospects reflect the latest information directly from your LinkedIn Ads, fostering a unified and efficient marketing strategy. It eliminates manual copying of data, freeing up your time to focus on important strategic tasks.

Update Pardot prospects with new LinkedIn Ads lead gen form responses

If you can reach out to your leads the moment they engage with you, your chances for conversion are highest. Let Zapier make that easy for you with some automation. This one will trigger automatically whenever a new lead is registered for your Facebook Lead Ads account, logging them as a prospect on Pardot so that you can start marketing to them right away.

Create prospects on Pardot from new leads in Facebook Lead Ads

Gravity Forms makes it easy to add a form to any WordPress site. Now with this Gravity Forms Pardot integration you can take leads from your Gravity Forms forms and add them automatically to Pardot for lead nurturing.

Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.

Gravity Forms

Triggers when the specified form is submitted.

Form Submission

Create Entry

Creates an entry and fires all events associated with a form submission such as notifications and add-on feeds.

Submit Form

Create Pardot Prospects from new Gravity Forms leads

Typeform makes it easy to collect lead information from potential customers. With this Typeform-Pardot integration you can automatically add your Typeform leads into Pardot for easy lead nurturing.

Typeform helps you ask awesomely online! If you ever need to run a survey, questionnaire, form, contest etc. Typeform will help you achieve it beautifully across all devices, every time, using its next generation platform.

Typeform

New Entry

Retrieves ALL file(s) of a given form that are uploaded as part of form submission.

Retrieve ALL Files

Lookup Responses

Create an Empty Form

Duplicates an Existing Form

Update Dropdown, Multiple Choice or Ranking Question Options

Create Pardot prospects from new Typeform forms

Turn every Webflow form submission into a potential lead with this workflow. As soon as a visitor submits a form on your Webflow site, it triggers the creation of a new prospect in your Pardot application. Streamline lead generation and save time by empowering your marketing automation.

Design and build professional websites with a CMS from scratch online with Webflow.

Webflow

Triggers when a new form submission occurs

New Order

Updated Order

Find Item

Find Live Item

Create Item

Adds a new item to a given collection on your published site.

Create Live Item

Fulfill Order

Update Item

Update Live Item

Update Order

Create new Pardot prospects from new Webflow form submissions

Streamline your lead generation process with this automation. When a new submission arrives in Jotform, it will trigger the creation of a new prospect in Pardot. This savings in time and effort allows for a more efficient management of potential clients, while it also ensures that no lead slips through the cracks.

The newly redesigned Jotform lets you build forms faster than ever, with powerful widgets and a responsive editor that works offline—without even needing to sign up for an account.

Jotform

Triggers when a new submission has been added to a specific form.

New Submission

Triggers when a signed document is received.

New Signed Document

Assign Form

Invite assignees to complete your pre-populated form

Assign Prefilled Form

Create Submission

Create new Pardot prospects from new Jotform submissions

Effortlessly grow your Pardot lists with this seamless integration between Unbounce and Pardot. Whenever a new form submission occurs in Unbounce, the contact details are promptly added to your selected list in Pardot, simplifying your marketing campaigns and targeting. Save valuable time and enhance organization with this streamlined and effective workflow.

Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

Unbounce

Triggers when a new Form Submission is received on a Landing Page, Overlay or Sticky Bar.

Add new Unbounce form submissions to Pardot prospect list

Keep up with new Pardot form submissions by effortlessly adding them to a Google Sheets spreadsheet. This automation starts when a new form is filled on Pardot, instantly adding the details as a new row on your Google Sheets. It's the perfect solution to save time on manual data entry, ensuring you can easily organize, track and analyze your form submissions.

Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.

Google Sheets

Triggers when a new row is added to the bottom of a Google Team Drive spreadsheet.

New Spreadsheet Row (Team Drive)

Triggers when a new row is added to the bottom of a spreadsheet.

New Spreadsheet Row

Triggers when a new spreadsheet is created.

New Spreadsheet

Triggers when a new row is added or an existing row is updated in a spreadsheet. Optimized for Team Drive.

New or Updated Spreadsheet Row (Team Drive)

Triggers when a new row is added or modified in a spreadsheet.

New or Updated Spreadsheet Row

Triggers when a worksheet is created in a spreadsheet.

New Worksheet

Find up to 500 rows based on a column and value as line items.

Lookup Spreadsheet Rows (Advanced)

Find Worksheet

Return up to 500 rows as a single JSON value or as line items.

Get Many Spreadsheet Rows (Advanced)

Find a specific spreadsheet row based on a column and value. If found, it returns the entire row. Optionally, create a new row if no match is found.

Lookup Spreadsheet Row

Finds or creates a specific find worksheet.

Find or Create Worksheet

Find or Create Row

Create a new column in a specific spreadsheet.

Create Spreadsheet Column

Create a new row in a specific spreadsheet.

Create Spreadsheet Row

Create one or more new rows in a specific spreadsheet (with line item support).

Create Multiple Spreadsheet Rows

Creates a new worksheet by copying an existing worksheet.

Copy Worksheet

Creates a new spreadsheet. Choose from a blank spreadsheet, a copy of an existing one, or one with headers.

Create Spreadsheet

Creates a new worksheet in a Google Sheet.

Create Worksheet

Clears the contents of the selected row(s) while keeping the row(s) intact in the spreadsheet.

Clear Spreadsheet Row(s)

Deletes the selected row(s) from the spreadsheet. This action removes the row(s) and all associated data.

Delete Spreadsheet Row(s)

Format Spreadsheet Row

Update Spreadsheet Row

Update one or more rows in a specific spreadsheet (with line item support).

Update Spreadsheet Row(s)

Create Google Sheets rows for new Pardot form submissions

Want to make sure the Pardot sales team is able to call upon the latest information at all times? Set up this Google Sheets Pardot integration and we'll handle the connection with Google Sheets, automatically adding a new prospect on Pardot for every updated row on Google Sheets after that.

Create Pardot prospects for newly-updated rows on Google Sheets

Get immediate updates in your Slack channel for every new form submission on Pardot. Setting up this workflow enables your team to streamline the process of tracking and managing Pardot form submissions, saving valuable time and improving response rates. Stay informed and stay ahead with this simple yet effective automation.

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

Slack

Triggers when a new message is posted to any public channel.

New Public Message Posted Anywhere

New Channel

Triggers when a new message is posted to a specific #channel you choose.

New Message Posted to Channel

Triggers when a custom emoji has been added to a team.

New Team Custom Emoji

Triggers when a new file is uploaded to your workspace.

New File

Triggers when a username or highlight word is mentioned in a public #channel.

New Mention

Triggers when a new message is found that matches the query.

New Message From Query

Triggers when a new message is posted to a specific #private-channel or multi-dm.

New Message Posted to Private Channel

Triggers when a Message is pushed from Slack.

New Pushed Message

Triggers when a reaction (aka reactji) is added to a message in a public #channel.

New Reaction Added

New Saved Message

Triggers when a new Slack user is created / first joins your org.

New User

Finds a Slack message using the Slack Search feature.

Find Message

Finds a user by matching against their email instead of their username.

Find User by Email

Find User by ID

Finds a user by matching against their real name instead of their username.

Find User by Name

Find User by Username

Adds a reminder for yourself or a teammate, just like the `/remind` slash command.

Add Reminder

Invite an existing User to an existing Channel. You must be a member of the channel to invite someone to it.

Invite User to Channel

Posts a message to the specific #channel you choose. Message delivery can be scheduled for later.

Send Channel Message

Sends a direct message to a user or yourself from the Slackbot. Can also schedule a message for later.

Send Direct Message

Create Channel

Post a new message to a private channel you choose. Can also schedule a message for later.

5 ways to automate Pardot with Zapier

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