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3 min read

4 ways to automate Squarespace with Zapier

By Wren Noble · August 7, 2023

Squarespace's built-in forms amplify the power of your website by allowing you to generate leads and collect information directly from visitors. That's information that you can then use to engage more deeply, understand your customers better, and drive more business. 

But when you use Zapier's automated workflows—called Zaps—to connect your forms directly to the rest of your tech stack, your form data becomes even more powerful. Here's how.

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free.

Table of contents

  • Add form responses to your email marketing newsletter

  • Send follow-ups and notifications

  • Keep track of form submissions

  • Create follow-up tasks

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Add form responses to your email marketing newsletter

Whether you're generating leads for your CRM, gaining subscribers for your marketing newsletter, or even just planning an event, you need to be able to take action with the emails you collect. Use automations to connect your Squarespace form submissions directly to your email app of choice.

Add new contacts and subscribers

When new users sign up for your mailing list, simply use one of these workflows to add their email directly to your marketing email app. Letting automation handle this data is faster and more accurate than manually adding them, and it ensures you don't miss any important contact info.

Create Flodesk subscribers from new Squarespace form submissions

Create Flodesk subscribers from new Squarespace form submissions
  • Squarespace logo
  • Flodesk logo
Squarespace + Flodesk

Add or update Mailchimp subscribers from new form submissions in Squarespace

Add or update Mailchimp subscribers from new form submissions in Squarespace
  • Squarespace logo
  • Mailchimp logo
Squarespace + Mailchimp

Add or update ActiveCampaign contacts from new Squarespace form submissions

Add or update ActiveCampaign contacts from new Squarespace form submissions
  • Squarespace logo
  • ActiveCampaign logo
Squarespace + ActiveCampaign

Create Constant Contact contacts from new Squarespace form submissions

Create Constant Contact contacts from new Squarespace form submissions
  • Squarespace logo
  • Constant Contact logo
Squarespace + Constant Contact

Create Klaviyo subscribers from new Squarespace form submissions

Create Klaviyo subscribers from new Squarespace form submissions
  • Squarespace logo
  • Klaviyo logo
Squarespace + Klaviyo

Create or update HubSpot contacts from new Squarespace form submissions

Create or update HubSpot contacts from new Squarespace form submissions
  • Squarespace logo
  • HubSpot logo
Squarespace + HubSpot

Add contacts to specific series

You can also refine your email contact list by adding new Squarespace submissions to specific series within your email marketing platforms. This makes it easy to keep contacts organized by source. 

For instance, you might want to know which contacts came through your website and which came through social media, ads, or events. You can even automatically add contacts from different campaigns or landing pages to targeted lists so you can compare response rates.

Add tags to Kit subscribers for new Squarespace form submissions

Add tags to Kit subscribers for new Squarespace form submissions
  • Squarespace logo
  • Kit logo
Squarespace + Kit

Add tags in Mailchimp for new Squarespace form submissions

Add tags in Mailchimp for new Squarespace form submissions
  • Squarespace logo
  • Mailchimp logo
Squarespace + Mailchimp

Add subscribers to sequences in Kit for new form submissions in Squarespace

Add subscribers to sequences in Kit for new form submissions in Squarespace
  • Squarespace logo
  • Kit logo
Squarespace + Kit

Add contacts to ActiveCampaign automation from new Squarespace form submissions

Add contacts to ActiveCampaign automation from new Squarespace form submissions
  • Squarespace logo
  • ActiveCampaign logo
Squarespace + ActiveCampaign

Send follow-ups and notifications

An instant email response to a visitor's form submission acknowledges you've received their info and begins to build a relationship with that customer. You might also want to use that contact as an opportunity to send request info, like a white paper, or reward customers who sign up for a newsletter with a discount code. 

With a Zap, you can automatically send an email any time a form is submitted through your website, ensuring your current or potential customers always hear from you.

Sent emails in Gmail with new form submissions in Squarespace

Sent emails in Gmail with new form submissions in Squarespace
  • Squarespace logo
  • Gmail logo
Squarespace + Gmail

Send emails for new Squarespace form submissions

Send emails for new Squarespace form submissions
  • Squarespace logo
  • Email by Zapier logo
Squarespace + Email by Zapier

Send Microsoft Outlook emails for new form submissions in Squarespace

Send Microsoft Outlook emails for new form submissions in Squarespace
  • Squarespace logo
  • Microsoft Outlook logo
Squarespace + Microsoft Outlook

You or team members may also need a gentle nudge when someone fills out your form so you can provide the right follow-up. Use one of these Zaps to send a team chat message or a text every time you get a new response.

Get Slack channel notifications for new Squarespace form submissions

Get Slack channel notifications for new Squarespace form submissions
  • Squarespace logo
  • Slack logo
Squarespace + Slack

Send SMS messages for new form submissions in Squarespace

Send SMS messages for new form submissions in Squarespace
  • Squarespace logo
  • SMS by Zapier logo
Squarespace + SMS by Zapier

Keep track of form submissions

Emails aren't the only thing you can collect with Squarespace forms—you can solicit feedback from customers, create a list of attendees for an event, or gather information about dietary restrictions. Add new form submissions to a database or spreadsheet app to keep your information organized and accessible. 

Additionally, tracking form submissions in a spreadsheet app enables you to create a backup or archive of your data. It's also helpful if you need to share that data with people who might not have access to Squarespace or if you want to compile data for analytics elsewhere.

Create New Row in Google Sheets from New Squarespace Form Submission

Create New Row in Google Sheets from New Squarespace Form Submission
  • Squarespace logo
  • Google Sheets logo
Squarespace + Google Sheets

Save new Squarespace form responses as Airtable records

Save new Squarespace form responses as Airtable records
  • Squarespace logo
  • Airtable logo
Squarespace + Airtable

Add Microsoft Excel rows for new form submissions in Squarespace

Add Microsoft Excel rows for new form submissions in Squarespace
  • Squarespace logo
  • Microsoft Excel logo
Squarespace + Microsoft Excel

Create follow-up tasks

A lot of your form submissions will require someone on your team to take follow-up action. Use automation to instantly add a task to your project management or task-tracking app

Automatically adding a task to your list ensures you'll never miss following up on a demo request, completing a new order, or answering an important question. Not to mention, the faster you can follow up on a lead, the more likely you are to convert them into a paying customer. 

Create Trello cards from new Squarespace form responses

Create Trello cards from new Squarespace form responses
  • Squarespace logo
  • Trello logo
Squarespace + Trello

Create monday.com items from new Squarespace form submissions

Create monday.com items from new Squarespace form submissions
  • Squarespace logo
  • monday.com logo
Squarespace + monday.com

Create Asana tasks for new form submissions in Squarespace

Create Asana tasks for new form submissions in Squarespace
  • Squarespace logo
  • Asana logo
Squarespace + Asana

Add new Squarespace submissions to databases in Notion

Add new Squarespace submissions to databases in Notion
  • Squarespace logo
  • Notion logo
Squarespace + Notion

Connect your forms to your team's work

The more connected your customer data is with the other apps you use to do your work, the more connected your team is to your users. When your responses are fast and organized, visitors feel like your business is accessible and invested in their needs. Instead of wrangling data manually, automate it and spend your time engaging with your customers and building your business.

This is just the start of what you can do with Squarespace and Zapier. What will you automate?

Related reading:

  • 5 advanced ways to automate your forms and surveys

  • How to automatically log information from websites

  • How to automate your marketing automation apps

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'